Google AdWords™
Google AdWords™ and Pay-Per-Click Advertising
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Free Ad Writing Quick Reference GuideA handy 1-page PDF guide that will give you guidelines and inspiration for writing your pay-per-click ads. |
Special Offer: Free AdWords TipsGet three tips to make your AdWords advertising drive more response and more profit with this FREE video! |
Webinar ArchivesROI Revolution is pleased to present archived pay-per-click related webinars. Access the archives. |
New to AdWords?Get your account set up correctly from the start with our PPC Advertising Beginner Online Training. |
PPC Strategy SessionIf you are currently using Google AdWords, you might be interested in the PPC Strategy Session we offer. |
PPC Management PlansLooking to grow your business? Maximize your potential by utilizing our experienced staff to manage and optimize your paid search campaigns. Get a customized quote. |
PPC Campaign Strategy Service (Including Analytics)Do you want guidance for your in-house SEM specialist or team? Let us lend our expertise to your in-house specialist for more return-on-investment! |
About ROI RevolutionLearn more about ROI Revolution's focus on paid search advertising, see what clients have to say and what shows we'll be attending. |
What is Pay-Per-Click Advertising?
Pay-Per-Click Advertising has many names. It is sometimes abbreviated to PPC, or even CPC, which stands for Cost-Per-Click. But what does it mean? Well, search engines like Google, Yahoo!, and MSN offer the ability for 'sponsored links' to show up for certain search queries. This is great news! Imagine you run a website that sells gift baskets. If somebody types into a search engine 'birthday gift basket,' then that is somebody who is probably thinking about buying a gift basket and you want them to find you. With Pay-Per-Click Advertising you can make sure they do find you.
So far, so good. But it gets a lot more complicated pretty fast. Google alone gets searched more than 250 million times every day.
- How are the people who are interested in what you have to offer typing in their searches?
- How can you make sure you only get people who are valid prospects to click on your ad?
- How much should you be paying for these clicks?
- How do you tell what is really going on with the money you spend on this – are you actually making money?
That's where ROI Revolution comes in.
ROI Revolution offers a premium PPC Campaign Management Service where we work with you to improve your click-through-rate, lower your cost-per-click, and increase your sales revenue. Our process includes additional keyword discovery (both positive and negative), persuasive ad development, and landing page alignment. We will also insure the ongoing implementation of negative phrases, broad, exact, and phrase matching, targeted ad groups/ads, and A/B split testing.
