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Google AdWords Beginner Online Training

Are you a beginner to pay-per-click marketing? Don’t know how to use Google AdWords?

Learn how to set up your AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all paid search advertising comes from Google AdWords.

Wouldn’t you like to learn how to optimize your Google AdWords account in order to maximize your profits?

Beginner AdWords Academy Online Training: $97

If you'd like to gain access to the video recordings of each session (see below for course curriculum details), then the AdWords Academy online training course is for you.

  • The recordings include the video of all three AdWords training sessions AND the recorded Q&A following the instruction for each session. Each training session is approximately 90 minutes, including 20 minutes of recorded Q&A.
  • The Online Course Recordings are available on-demand, so all you have to do is select the session you'd like to watch, and the recording interface will launch.
  • The printable handouts are also included in the online training area.
  • The Google AdWords user training videos are available within one business day of your initial purchase, and continue to be available for 6 months after the date of purchase. The first video (session one) is available immediately after your Google Checkout purchase for your convenience.
  • An exclusive, fourth bonus session where we reveal 10 key AdWords strategies that can help you sidestep most of the common beginner mistakes including 40 minutes of recorded Q&A. Here are the details of the bonus session:

    10 Tactics to Boost AdWords Results & Prevent the Mistakes that Cause Beginners to Fail:
    • Gain tighter control over your keywords while increasing quality score & CTR.
    • See why more traffic isn’t always a good thing.
    • Demystify the content network with one easy-to-use but often-forgotten report.
    • Maximize your ROI on Google’s biggest source of traffic.
    • Learn why ads with great CTR can ultimately fail.
    • Gain valuable tips that can turn a good ad into a great ad with a few simple tweaks.
    • And much more…

Beginner AdWords Academy Online Training Course

$97

"Went WAY beyond what I've encountered in other webinars. Packed full of info I need, which makes me glad I signed on for the $97 package, because I'll want to listen and watch each session several times, to cement what I've learned. THANK YOU!!!"

-- Sandra Berthene, www.shopherbalife.com/itseasy
Online Training Topics

Session 1:
Intro to AdWords

Session 2:
Proper Account Set Up

Session 3:
Advanced Features

Introduction to Online Advertising

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

Benefits and features of AdWords

  • Cost
  • Timing
  • Flexibility

Basic Terminology

  • Keyword
  • Cost-per-click
  • Clickthrough rate
  • Impression
  • Landing page
  • Conversion
  • Conversion rate
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense

Creating a Campaign

  • Language and location targeting
    • Targeting guidelines
    • Excluding locations
    • Making custom targeting
  • Writing ad creatives
    • Editorial policies
    • Ad writing exercise
  • Building a keyword list
    • Best practices
  • Match types
    • Broad, phrase, & exact
    • Negative keywords
  • Setting bids and budgets
    • Daily budget
    • Minimum & Maximum bids
  • Using the Traffic Estimator

Optimization

  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network

Reports

  • Creating and analyzing reports
  • Saving reports and report templates

Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

Proper Account Structure

  • Account
  • Campaign
  • Ad Group
  • Keywords

AdWords Interface

  • Campaign management tab
  • My account tab

Editing Campaign Settings

  • Basic settings
    • Setting start and end dates
  • Budget options
    • Delivery methods + Standard & Accelerated
  • Networds and Bidding
    • Choosing content or search
  • Ad scheduling
    • Multiplying bids
    • Setting times of day that you want your ads to run
  • Ad Serving
    • Setting ads to “Optimize” or “Rotate”

Tools

  • Campaign optimizer, Keyword tool, Traffic estimator, Ads diagnostic tool, Ads preview tool, Disapproved ads, Conversion tracking, My change history, AdWords Editor

Bidding

  • Manual bidding
  • Changing bids through “edit keyword settings”

Other Advertising Options

  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads

Billing cycle and options

Steps to setting up an account

  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign

Beginner AdWords Academy Online Training Course

$97
The Instructor

Timothy Seward

Timothy SewardTimothy Seward is founder and CEO of ROI Revolution. Timothy's firm is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. Timothy has a bachelor’s degree in Computer Science from Florida Gulf Coast University. His company serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.

Read what past attendees had to say:

"I thought that this was extremely well done. I was familiar with most of it but picked up several good tips on things that I was not aware of. It was a very productive session. Thank you!"

-- Linda Molinari

"This session was especially great, you went in to MUCH more detail than any other webinar I've seen."

-- Darrah Craig

Beginner AdWords Academy Online Training Course

$97
Other Resources

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