The ROI Revolution Blog

Articles Tagged with 'Training'

For PPC Beginners ONLY: AdWords Academy online training course

October 6, 2009

Learn how to set up your Google AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

The best part is that this course is for the true AdWords beginner; we'll practically be showing you every button you need to click to get the job done. If you've been putting off starting your own Google AdWords account or have paused it because it was losing money, you'll want to be sure to attend this course and learn to do it the right way.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all US paid search advertising comes from Google AdWords.

Beginner Google AdWords Academy Online Course dates and times:

  • Tuesday, October 27th, 1:30pm ET (This date has passed): Introduction to Google AdWords
  • Thursday, October 29th, 1:30pm ET (This date has passed): Properly Setting Up an AdWords Account
  • Tuesday, November 3rd, 1:30pm ET (This date has passed). Advanced AdWords Features

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

Announcing Google Analytics Seminars for Success in Charlotte, NC, December 9-10

August 12, 2009

holiday_inn_charlotte.jpgYou are cordially invited to ROI Revolution's Google Analytics Seminar For Success in Charlotte, NC this December.

WHAT: Wednesday, December 9th is the Introduction & User Training Session designed to help users explore and understand their data in Google Analytics. See what you'll learn in our Google Analytics introduction and user training day.

Thursday, December 10th is our Google Analytics Advanced Technical Implementation day and will cover installation and customization techniques to suit the needs of your business. This day is perfect if you're the webmaster for your site and are comfortable working with html and JavaScript. Learn more about what is covered.

Both sessions feature multiple question and answer sessions so you can get your specific Google Analytics questions answered. Google Seminars for Success is officially sponsored by Google, so you can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

WHERE: The seminar will be held at the Holiday Inn Center City in Charlotte, NC.

WHEN: Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own.

COST: The cost to attend the seminar is $499 each day or $998 for both days. For attending a session you'll receive a $50 AdWords credit (so you'd receive $100 in AdWords credit for attending both sessions; limit 2 per company).

Don't pass up the opportunity to learn from the experts what you have to know about Google Analytics in one (maybe two) days! Save your seat for either Google Analytics seminar day here.

See you in Charlotte, NC this December 9th and 10th!

P.S. Just a reminder that we're also teaching our Google Analytics seminar in downtown Chicago, IL on September 16th and 17th if you'd rather not wait until December. Find out the details here.

Google Analytics Seminars for Success is coming to Downtown Chicago!

July 20, 2009

logo_gap_seminartm_500x500_AnaOL.png Be sure to take advantage of our LIVE in person Seminars for Success where we share our Google Analytics™ knowledge with you!

When we attend conferences the remark we hear most often is that finding the time for an analytics course is the most difficult part. We also hear that some people just "get it" better IN PERSON. Well, we're always trying to make Analytics training more accessible, so in answer to these comments, we're thrilled to offer Analytics Seminars for Success for those of you who really WANT tracking on your website to get the actionable data you NEED for key business decisions.

Stop letting your schedule get in the way! You can get the training you need during this live event. In these two full day sessions we cover a broad range of topics for those who only need user training on the different reports to implementing regular expressions on the technical side. For a full detailed list of all that's included in each session check out the content for the Introduction and Advanced sessions.

Don't pass up the opportunity to learn from the experts what you have to know about Google Analytics in one (maybe two) days!

--Location and Cost--

The seminar will be at the Holiday Inn Chicago Mart Plaza. Click here for the street address.

The cost to attend the seminar is $499 each day or $998 for both days. For attending a session you'll receive a $50 AdWords credit (so you'd receive $100 in AdWords credit for attending both sessions; limit 2 per company).

Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own.

Sign up quickly as registration will be limited due to space and the supplies that come packaged with the training seminar such as workbooks and tasty snacks during breaks. Space is restricted but we want YOU, so click over to register for the Seminars for Success! You can register right away, because even if you have to cancel, we can offer you a full refund up to 8 days before the event. After that you can transfer your registration to someone else if necessary.

Don't miss out! Register at least one week in advance to receive the $50 AdWords™ credit ($100 AdWords™ credit if you register for both sessions; limit 2 per company)* Google graciously offers to all Seminars for Success attendees!

Last Chance To Attend Miami Google™ Analytics Seminars For Success!

May 31, 2009

Register Before Midnight on Tuesday, June 9th To Save YOUR Seat For The Miami Google Analytics Classroom Training!

One last post before our June 10-11, 2009 seminars in Miami, to remind you that there is still time to take advantage of Seminars for Success, where we share our Google Analytics knowledge with you in person!

Which Google Analytics seminar day is for you?

The Introduction and User Training, on Wednesday, June 10th, is for you if you generate and interpret the reports in Analytics and would like some in depth user training so you can better understand how to really leverage Google Analytics as a powerful website and online marketing reporting tool.

The Advanced Technical Implementation Training, on Thursday, June 11th, is for you if you are the webmaster for your website, are comfortable working with html and javascript, and you either need the technical set up of Analytics explained/shown to you or you have an analytics account, but are not satisfied with the results from a technical setup viewpoint.

There will be plenty of time for Q&A so you can get all your questions answered in a dedicated learning environment.

LIVE Google Analytics Training Event: June 10th-11th, 2009 in Miami, FL

April 30, 2009

ROI Revolution will be hosting Google Analytics Seminars for Success June 10th and 11th in Miami, Florida.

Google Seminars for Success is officially sponsored by Google. You can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

Wednesday, June 10th will be the Introduction and User Training session which helps users explore and understand their data in Google Analytics. Bottom Line: Take this class if you want to learn how to use Google Analytics to improve the results from your website and marketing campaigns.

Thursday, June 11th will be the Advanced Technical Implementation session which covers installation and customization techniques to suit the needs of your business. Bottom Line: Take this class if you are the webmaster and need to learn how to install and optimally configure Google Analytics on your website and are comfortable with html and javascript.

--Location and Cost--

  • The seminar will be at the Embassy Suites Miami - International Airport.
  • The cost to attend the seminar is $499 each day or $998 for both days.
  • For attending a session you'll receive a $50 AdWords credit (so you'd receive $100 in AdWords credit for attending both sessions)

--Date & Agenda--

Wednesday, June 10th: Introduction and User Training

Thursday, June 11th: Advanced Technical Implementation

This session is designed to help users explore and understand their data in Google Analytics.

This session covers installation and customization techniques to suit the needs of your business.

  • Introduction to the Google Analytics Interface
  • - Google Analytics Features
    - Parts of the Interface
  • Understanding Google Analytics Terms and Concepts
  • - Parts of a Visit
    - Profiles
    - Filters
    - Goals and Funnels
  • Best Practices
  • - Data Types
    - KPIs
    - Segmenting Data
    - Trends vs. Accuracy
    - Testing
  • Visitor Reporting
  • - Overview Reports
    - Visitor Information
    - Visitor Interaction
    - Ecommerce
  • Traffic Source Reporing
  • - Overview Reports
    - Direct Traffic
    - Referring Sites
    - Organic Traffic
    - Pay-Per-Click Traffic
    - Custom Traffic Measurement
  • Other Marketing Reports
  • - Landing Pages
    - Ads
    - Advanced Segmentation
    - Custom Reports
  • Testing with Google Analytics
  • - Scientific Method
    - Setting Benchmarks
    - Measuring Results
  • Audience Question & Answer will be taken all day throughout the session.
  • How Google Analytics Works
  • - Architecture and Google Analytics
    - Drawing a Site Map
  • Profiles
  • - Creating Profiles
    - Configuring Profiles
    - Setting up Site Search
  • Adding Tracking Code to the Website
  • - The Basic Code
    - Subdomain Tracking
    - Multiple Domain Tracking
    - Setting up Ecommerce
    - Event Tracking
  • Goals and Funnels
  • - Creating a Goal
    - Setting up a Funnel
    - Regular Expressions
    - Advanced Goal Setup
  • Filters
  • - Exclude Filters
    - Include Filters
    - Search and Replace
    - Advanced Filters
  • Tagging Campaigns
  • - Online Campaigns
    - Offline Campaigns
  • Advanced Tracking Methods
  • - Custom Tracking Parameters
    - Custom Segmentation
    - Changing Session Timeouts
    - Nontraditional Ecommerce
  • Further Customizations
  • - Advanced Filters
    - Javascript Workarounds
  • Additional Tools
  • - Google Website Optimizer
    - FeedBurner
    - Google Webmaster Tools
    - 4Q/Kamplye
    - Urchin
  • Audience Question & Answer will be taken all day throughout the session.

Don't miss this opportunity to learn how to best use and implement Google Analytics for your site!

Register now to save your seat for the June Google Analytics Seminar for Success in Miami, FL! You can register now in confidence, because even if you have to cancel for any reason, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

Live Google Analytics Training Event in Miami, FL on June 10th-11th, 2009

April 1, 2009

To help you choose which Google Analytics Seminar for Success session is for you, I've broken down a few characteristics of the audience each session best matches up with below.

woacphoto2_sm.jpg
Shawn Purtell, above, teaches the Introduction Session.

Wednesday, June 10th is the Google Analytics Introduction and User Training.

You are most suited for this training if you meet any of the following bullets:
  • You are considering using Google Analytics and need an introduction.
  • You are new to an established Google Analytics account and need user training.
  • You are in a marketing role and you need to understand Google Analytics as a reporting tool.
  • You have a configured Google Analytics account already and need to better understand the reports.

Google Analytics Seminar For Success in Miami, FL June 10th & 11th!

March 4, 2009

ROI Revolution is an Analytics Seminar Leader, authorized to conduct LIVE Google Analytics training. We'll be offering two full day seminars in Miami.

The first seminar is to help users explore and understand their data in Google Analytics. The second seminar covers installation and customization techniques to suit the needs of your business. Both sessions feature multiple Q&A sessions so you can get your specific Google Analytics questions answered.

--Location and Cost--

  • The seminar will be at the Embassy Suites Miami - International Airport.
  • The cost to attend the seminar is $499 each day or $998 for both days.

--Curriculum--

For Beginners Only: Google AdWords Teleseminar with Perry Marshall

January 2, 2009

PerryMarshall-50.jpg

Perry Marshall and Timothy Seward discuss getting started with Google AdWords and Perry's AdWords Cheat Sheet during a special, one-time only teleseminar on Tuesday, January 13th at 1:30pm EST.

Perry Marshall developed this Google AdWords Cheat Sheet to help AdWords beginners to get started on the right foot, and short-cut the week or month-long learning curve.

Invest just 60 Minutes and...

  • Learn about the 16 Google's Ad Copy Ground Rules from the very beginning - you won't have to figure them out yourself through painful trial-and-error.
  • Get the 8 Steps for Your Basic Google AdWords Setup - after these steps your ads will start running right away!
  • Get the scoop on 8 little-known "Making It Work" strategies! Following these will make sure not only that your ads will KEEP showing but that you'll get good results from those ads, too.
  • Are you confused by all the new terms, like 'Phrase Match', 'Negative Keyword', 'Max CPC', and others? Get a glossary of terms that explain what all of these and other terms mean in plain English.

Space is limited, so sign up for the FREE Google AdWords Cheat Sheet teleseminar now!

LAST CHANCE: To Attend the Washington, DC Google Website Optimizer Seminar For Success!

November 30, 2008

11.18.08-lastchance.jpg Register Before Midnight on Tuesday, December 2nd To Save YOUR Seat For The Washington, DC Google Website Optimizer Seminar For Success!  

Over the past few Wednesdays we've been sharing a few tips on how to test with Google Website Optimizer. To get the full story on using Google Website Optimizer you'll want to attend the Google Website Optimizer Seminar for Success in Washington, DC, December 4th.

--Location and Cost--

  • The seminar will be at the Hilton Alexandria Mark Center in Alexandria, Virginia.
  • The cost to attend this one day seminar is $249.

--Agenda--

  • 8:30 am to 9:00 am: Registration and Coffee
  • 9:00 am to 9:20 am: Instructor's Introduction and Seminar Announcements
  • 9:20 am to 10:40 am: Landing Page Principals
    • Testing Basics
    • Selecting a Test Page
    • Developing Your Value Proposition
  • 10:40 am to 11:00 am: Stretch Break
  • 11:00 am to 12:00 pm: Landing Page Principals Continued
    • Minimizing Friction and Combating Anxiety
    • Design and Layout Principals
  • 12:00 pm to 1:00 pm: Lunch Break
  • 1:00 pm to 2:30 pm: A/B and Basic Testing
    • Introduction to Google Website Optimizer
    • Types of Testing
    • A/B Testing Strategies
    • Setting up an A/B Test (Live Demo)
  • 2:30 pm to 2:50 pm: Stretch Break
  • 2:50 pm to 4:45 pm: Multivariate and Advanced Testing
    • Multivariate Experiments
    • Setting up a Multivariate Experiment (Live Demo)
    • How to Read Results
    • Advanced Testing with Google Website Optimizer
    • Advanced Tools and Techniques
  • 4:45 pm to 5:00 pm: Closing Q&A
  • Audience Question & Answer will be taken all day throughout the session.

Don't miss this opportunity to learn how to test your website and improve your website sales!

Register before midnight December 2nd, 2008 to save your seat for the Google Website Optimizer Seminar for Success!

DEADLINE APPROACHING: Register for the FIRST EVER Google Website Optimizer Seminar for Success

November 19, 2008

Optimizer.jpgJust a brief reminder that there is still time to register for the FIRST EVER Google Website Optimizer Seminar for Success, where we share our Website Optimizer knowledge with you in person!

Coming to Washington, DC.

When: Thursday, December 4th

Where: Hilton Alexandria Mark Center
5000 Seminary Road
Alexandria, Virginia 22311
1-703-845-1010

Cost: $249

Agenda: The seminar will be a full day from 9am to 5pm with a one hour break at 12pm for lunch. Morning and afternoon refreshment provided.

Topics Covered:

Landing Page Principals
* Testing Basics
* Selecting a Test Page
* Developing Your Value Proposition
* Minimizing Friction and Combating Anxiety
* Design and Layout Principals

A/B and Basic Testing
* Introduction to Google Website Optimizer
* Types of Testing
* A/B Testing Strategies
* Setting up an A/B Test (Live Demo)

Multivariate and Advanced Testing
* Multivariate Experiments
* Setting up a Multivariate Experiment (Live Demo)
* How to Read Results
* Advanced Testing with Google Website Optimizer
* Advanced Tools and Techniques

Audience Question & Answer ALL DAY LONG and much more!

--Deadline--
Register By Thursday, November 27th, 2008 to qualify for the $50 AdWords Credit. (Only 8 days away!)

Sign up quickly as seats are limited due to space and supplies, so click over to register today for the Google Website Optimizer Seminar for Success!

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