The ROI Revolution BlogArticles Tagged with 'Google' Clean Up Your Google Display Network StrategyJune 14, 2011
But guess what? Your competitors are making it profitable; with ease, no less. This is why it's absolutely crucial that you have a solid strategy for advertising on the Display Network. After all, people spend 95% of their time browsing websites, not scrolling through the Google search results. An entire book could be written on how to most efficiently launch and optimize various Display Network campaigns, but we'll focus on a few tools and strategies that will help you succeed. Permalink | Comments ( 1 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Justin D'Angelo, Team Leader at 2:40 PM Google Launches Enhanced CPCAugust 17, 2010
The premise of the tool, much like Conversion Optimizer, is to "boost your ROI with an easy to use, automated bidding tool." Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert. Permalink | Comments ( 3 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Sarah L. Hackney, Senior Analyst at 9:38 AM New, Live Webinar: The 6 reports that contain 90% of actionable AdWords insightsApril 14, 2010
Brad is a long time internet marketing veteran who regularly speaks at search marketing conferences throughout the country and is the only Google AdWords Seminar Leader in the world who teaches, under Google's authorization, AdWords 301 and 302. I've personally used Brad's techniques to come up with powerful new ad text for my clients, find new keyword opportunities, and find areas where my bids were limiting exposure on profitable keywords. Brad has recently written a new book, Advanced Google AdWords, and we've already purchased five copies for our office. We've got a unique opportunity to join us for a live webinar with Brad Geddes. Brad will shed light on the 6 most important AdWords reports that will give you all of the actionable insights you need to make some powerful changes within your AdWords account. The AdWords report center is a powerful tool that should be leveraged by every advertiser, but without knowing what data to focus on it's easy to waste time running useless reports. The webinar will be on Thursday, April 22nd at 2pm ET. Click here to get signed up for this free event: https://www1.gotomeeting.com/register/855171728 Hosted by: ROI Revolution's CEO, Timothy Seward Permalink | Comments ( 4 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Page Long, PPC Specialist & Sales Consultant at 1:54 PM |
|
If you've ever advertised on Google's Display Network (formerly called the content network), then your story probably sounds something like this: you launch a campaign with high hopes, it burns through enough cash to buy a used car, and you reel in horror at the dismal ROI it brought in and you pause it in disgust, refusing to spend another dime there ever again.
Google released their latest addition to the bidding features family - Enhanced CPC. It's been in beta since March, but 
Here at ROI Revolution we are always students of the best practices and the smartest strategies in the world of data driven paid search. Brad Geddes, founder of the Internet marketing training firm 
© 2002-2012 ROI Revolution, Inc. All rights reserved. ROI Revolution is a registered trademark of ROI Revolution, Inc.
