The ROI Revolution Blog

Articles Tagged with 'Facebook'

Facebook Advertising = Relationship Building

April 12, 2011

rotation We all know that Facebook is "where it's at", but the problem from an online marketing standpoint is learning how to tackle this growing source of traffic in the most appropriate and profitable way for your business.

Facebook's advertising platform allows for extremely targeted ad campaigns, and you can pay per click (like Google); however, when learning how to measure & profitably create an ad campaign the playing field is vastly different from other pay per click advertising platforms. The biggest difference is that Facebook is all about relationships. Anything that is not fostering or developing some sort of relationship on Facebook is deemed inauthentic.

Here are four ways to successfully grow & measure your Facebook presence authentically:

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Filed under: Online Advertising
Tagged as: Facebook, Social Media

Posted by Page Long, PPC Specialist & Sales Consultant at 9:24 AM

Can Facebook Grow My Business?

June 24, 2010

A few months ago I posted a mini case study on a lead generation client for whom we've been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e. compared to Google/Yahoo/MSN) on Facebook for clients in other spaces.

So, the question that's often been on my mind since we started managing Facebook advertising, is whether or not a certain kind of business is a good fit for the Facebook ad platform.

So, my Facebook PPC client experiences usually translate into recommendations for clients, but I've always known that those answers are a bit linear in nature and I have yet to find someone with a few more Facebook battle scars to provide more insights.

That was until yesterday, when I discovered a 10-question quiz for the business owner or PPC manager that may be wondering "Is Facebook for me" @ Perry Marshall's new website/tool www.isfacebookforme.com - catchy URL. Here you will find a series of 10 "Yes or No" style business model questions that "provide instant feedback on whether Facebook could be a main traffic source for your business."

I completed the survey for the client that we've had success with on Facebook, and it gave me a 6/10, meaning that "Facebook will probably be a significant way for you to get more customers affordably" - and I can say that it has!

So, if you're considering Facebook now, consider checking out this new tool and getting a heads up on these 3 questions that it can help answer:

- Can I advertise on Facebook and make a profit?
- Will my products appeal to Facebook users?
- How much time should I devote to understanding how to advertise on Facebook?

The quiz is here: www.isfacebookforme.com

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Filed under: Online Advertising
Tagged as: Facebook

Posted by Ben Ronnenberg, PPC Specialist at 12:35 PM

Facebook Advertising Success

February 23, 2010

Just how big is Facebook, really?

According to TechCrunch, big enough to encroach on Yahoo's position of "third largest Web property in the world", trailing none other than Google (#1) & Microsoft (#2).

In the U.S., Facebook already has the second highest number of unique visitors per month - surpassing Yahoo for the first time in January. Compete.com also reports that of all time spent online in January, 11.6% was on Facebook, compared to less than 5% on Yahoo and Google each.

What does this mean to you?

Well, I don't have the answer to that question, but I can tell you what it now means to some of our clients for whom we've recently started advertising on Facebook --> more qualified customer leads + a desirable cost = more $$$ for them.

The following story is about a lead generation client (Client A, for anonymity), but Facebook would certainly be worth testing if you're in an e-commerce space too.