Happy days! The Urchin 6 beta is now open to everybody who wants to participate!

Starting back on October 16th, we shared the news that Urchin 6 was available in a pretty limited release. If you wanted a beta version of Urchin 6, you had to apply for it and hope you made it in time. Now all you have to do is click the "download" button.

Happily the Urchin 6 beta is still a 90-day trial, so you'll have plenty of time to give it a test-drive. The interface is now similar to Google Analytics, and there is a greater focus on the usability aspect.

Urchin 6 even includes such beloved Google Analytics-like features as funnel analysis, site overlay, and geo-targeting! The navigation of Urchin 6 has also been re-engineered to be easier for somebody who is looking to optimize their marketing.

Urchin 6 will be $2,995, and this price includes the full functionality of the software. That means you no longer need to worry about the headache of purchasing all those different modules. With Urchin 6, you can run e-commerce and campaign tracking functionality on a bunch of servers with no extra cost!

For owners of standard Urchin 5 licenses, Urchin Software is available for a discounted price. The amount paid for the Urchin 5 installation will be applied towards the cost of Urchin 6 Software. For example, if you purchased the base module of Urchin 5 for $895, then Urchin 6 Software would cost $2,100 ($2995 - $895).

Urchin has recently made both the Campaign Tracking Module and the Profit Suite $2,995, so if you are purchasing Urchin 5 now with an eye to upgrade to Urchin 6 once the full version is out you'll be all set, and can seamlessly transition to the new version.

The date the full version of Urchin 6 will be released hasn't been announced yet, but if you want to be one of the very first to know, then you can sign up for our Urchin Update List.

PC World talked with Google Analytics senior manager Brett Crosby about the recent Urchin Version 6.0 product release including pricing, product packaging and upgrade info.

Here's an excerpt from the full article:

Google will also change how the product is packaged. Previously, Urchin consisted of a core piece costing US$895 and optional modules, including one that cost almost $4,000. The new version integrates all pieces in one product that will sell for $2,995.

"We wanted to simplify the licensing model," said Bretty Crosby, Google Analytics senior manager. Plus, it represents a savings for those who would have spent more than $3,000 on the core software and modules, he said.

Companies use Web analytics software to track, measure and analyze their Web sites' traffic. This information can help a company decide how to modify its site's layout to increase sales, as well as evaluate the effectiveness of online advertising campaigns.

Continue reading "PC World Article: Urchin Analytics Software Pricing/Upgrades" »

The much-anticipated new version of Urchin software is in limited beta worldwide. Rejoice!

This Urchin version is an update to Urchin 5 software, and you can request a free 90-day trial of the beta version of Urchin Software by contacting us.

Even before Urchin 6 was announced, people have been speculating about what the pricing would be.

Well, it has been announced that Urchin Software will be available for a discounted price to users of Urchin 5, and will include many improvements including tools to assist in migrating configurations and data from previous versions of Urchin.

Once the new software is out of beta, it will be available for purchase on the ROI Revolution website.

We can't wait to jump in to the Urchin 6 beta ourselves, and once we have had a chance to really dig in and experience all the wonderful improvements and progress we'll post an update.

Request your free 90-day trial of the Urchin 6 Software beta today.

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