The ROI Revolution Blog

Articles Tagged with 'Web Marketing'

New Webinar for Ecommerce Sites ONLY: Optimize Your Product Listings on Shopping Engines

September 5, 2009

Wouldn’t you like to know how to optimize your product listings on shopping engines? With today’s economy every little bit helps. If you’re not already listed on comparison shopping engines such as Amazon and Shopping.com, we’ll cover the basics and for those of you who are listed, wouldn’t you like to get more out of it?

On Thursday, September 10th, 2009 at 4:00 pm Eastern (1:00 pm Pacific)
Timothy Seward, CEO of ROI Revolution, Inc. will host with guest presenters John Kleven, CEO of Versafeed.com (pictured left with his Senior Feed Engineer, Andy Hund) a 45 minute presentation detailing how to get your products optimized and listed on comparison shopping engines and marketplaces.

This webinar is ideal for online retailers looking to expand sales. Every day, thousands of consumers visit these popular shopping portals to search for products. Don’t miss out on this source of income.

Power Using the New AdWords Interface, Part 2: Integrated Placement Performance Reports

June 8, 2009

 

Where are your ads showing up?

 

A few weeks ago, I posted an article outlining the benefits of the new integrated search query reporting feature built into the updated AdWords user interface.

I covered in depth how the Search Query Report (SQR) could be used to capitalize on new keyword opportunities, previously hidden in the depths of the report center.

I also covered how the new interface’s integrated SQR makes finding money-hemorrhaging search queries you’re matching on easier than ever to identify and exclude from your account.

Today, I’ll be covering the other advertising power tool provided to advertisers in the new interface, the Integrated Placement Performance Report (PPR).

The SQR is only half of the equation for successful micromanagement of your AdWords account since it is only used on the search network.

While most advertisers start their AdWords campaigns on the search network, many continue to neglect the content network. The AdWords content network can be the biggest and most profitable source of traffic for many accounts. As such, using the Placement Performance Report has given us the ability to see which content network websites (placements) our ads are showing on, as well as how they are performing.

While we’ve had the ability to run PPRs in the AdWords report center for some time now, like the Search Query Report, Google has recognized its usefulness and integrated it into the interface for easier use.

Power Using the New AdWords Interface, Part 1: Integrated Search Query Reports

May 13, 2009

As many of you are probably aware, whether through your own experiences with AdWords or from my colleague Katherine Anderson’s article last month, AdWords has recently launched a shiny new user interface (UI), and with it several new toys for advertisers to play with.

All of the added features in the new UI are aimed at making the day-to-day work involved with managing an AdWords account faster, simpler, and better integrated. And while the list of changes made from the old AdWords interface is pretty comprehensive, there are 2 new features that warrant special mention: Integrated Search Query Reports and its content network cousin, Integrated Placement Performance Reports.

These two tools work together as a one-two punch that allows you to micro manage your ads’ presence on both the AdWords search and content networks. Essentially, they provide you with on the fly insight into how AdWords is matching your keywords to search queries and website content in the interface itself, without forcing you to the reports tab, leaving your work on a separate page. With these updates, Google has taken 2 of the most powerful reports available in the reports center, and integrated them directly into the interface’s control bar.

Over the course of this two part series, I’ll show you how to use both of these reports in the new UI to increase traffic, decrease wasteful spend, and get you more bang for your AdWords buck.

Two Simple Ways to Boost Customer Value for Subscription-Based Companies

March 30, 2009

With the ever increasing competitive nature of Google AdWords, businesses that rely on recurring revenue from a membership or software-as-a-service (SaaS) subscription model need advanced marketing tactics to stay alive. But merely staying afloat shouldn’t be an option — your goal should be total market domination!

Yet there are unique marketing challenges subscription-based companies face when acquiring new customers. First, it’s common to offer a free trial to get new members. Money isn’t collected for weeks or months. When marketing bills are due before revenue is collected, this can cause serious cash flow problems.

When you finally do start collecting money from your customers, each monthly payment is only a fraction of the lifetime value of the customer. If you don’t have smart marketing or exceptional cash reserves, your custom acquisition will be needlessly hamstrung. All things being equal, those who can afford to spend the most up front to acquire a new customer will dominate their market.

The following two tactics are relatively simple to implement and will dramatically boost your average customer value which will put you in a position to out-market your competition.

10 Words Or Less: Put Your Unique Selling Proposition To The Test

March 17, 2009

In today’s competitive market there are thousands of decisions that people make on a day to day basis. A number of companies seem to blend together when it comes to meeting each of your potential customers business needs. What makes your company different? Why should people buy from you?

A Unique Selling Proposition is a statement, usually 10 words or less, that tells your potential customers why they should hire or buy from you instead of your competitors. Your Unique Selling Proposition (USP) or Value Proposition (VP) should be stated right away on your website to let visitors know who you are and why they should remain on your site. This should be a statement regarding why your company is the better choice, and what makes you unique. Not only should this statement be clearly expressed on your website, but it should be something you build your business around. Keeping this all to about 10 words or less can get tricky, but clarifying what you do best will allow your visitors to qualify themselves for your offer.

Some companies have become known for their value propositions, such as:

FedEx: “When your package absolutely, positively has to get there overnight”

Domino Pizza: “We deliver hot, fresh pizza in 30 minutes or less, guaranteed.”

So how should you develop yours?

2-Part Webinar Series: Mastering The Art Of Search Advertising With Author Richard Stokes

February 12, 2009

 

Q: Do Your PPC Search Ads Show Every Time Your Most Important Keywords Are Typed In To Google?

A: A study conducted by the AdGooroo team, led by Richard Stokes, was designed to evaluate the percentage of time that an advertiser’s ads actually showed up when their respective keywords were typed into Google. Stunningly, the results across several industries revealed that as much as 98% of Google advertisers’ ads were generating impressions less than 20% of the time when their keywords were being searched on!

The AdGooroo team learned that the ads of only a select few advertisers (less than 3%) showed more than 20% of the time when their respective keywords were searched on – and this trend was found in almost every industry they observed.

Ad Coverage In A Nutshell

Ad Coverage is one phrase used to define the percentage of ad impressions that you generate compared to the overall volume of available impressions on the Google Network. Google refers to Ad Coverage as your “Impression Share” and will tell you about it in the Campaign Performance Report, but they currently do not offer coverage data at the keyword level.

Rich Will Be Sharing His Secrets About Ad Coverage – in Our 2-Part Webinar Series

Live with Tom Leung of Google: Gaining the Edge with Google Website Optimizer

August 31, 2007

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Learn how Google Website Optimizer tests can take your site to the Next Level in this New Webinar Being Hosted LIVE!

Featuring special Google guest Tom Leung!

Tom Leung is Google’s Business Product Manager for Google’s Website Optimizer. Previously, Tom was a Product Planner at Microsoft and has an MBA from Harvard Business School.

On Tuesday, September 11th at 2pm ET (1 pm PT) ROI Revolution is hosting a *no charge* live Webinar presentation on how to use Google Website Optimizer.

This free Google software service allows you to test various components of your website to determine what will best increase your conversion rate. Learn from Tom, the Google Website Optimizer genius, which tests can best help you gain the edge over your competition.

This 60 Minute Free Webinar on Google Website Optimizer Will Cover:

  • How to overcome the odds — continual website improvements you can do to slingshot past your competition.
  • How to set up a test with Google Website Optimizer in 3 simple steps.
  • 6 tests to run on your site with easy to follow example layouts.
  • Key questions to ask yourself in order to use Google Website Optimizer for valuable improvements.

So register today for this *totally free* live session. Space is limited.


The Power of Negative Keywords, 8 Tips

June 7, 2007

Many people wait too long before really delving into Negative Keyword research for their Google AdWords campaigns. This is a mistake!

Negative Keywords have more of an impact than most people realize.

Not only do Negative Keywords save you money by minimizing clicks from visitors who really are not interested in your product or service, but they increase your Clickthrough Rate (CTR) and Quality Score! This decrease in ‘bad’ impression will automatically give you higher quality clicks that can have a real impact on your conversion rate.

Negative Keywords can be hard to find, but the search is worth it.

Here are eight tips and tricks to getting the most out of your Negative Keyword research:

Speaking at the PPC Summit on Google Analytics

May 20, 2007

I’ll be speaking about how to leverage the new Google Analytics in Chicago this Tuesday at Mary O’Brian’s upcoming PPC Summit, a two day “how to” workshop designed to help folks better manage their PPC campaigns.

A PPC-only conference is long overdue.

From the PPC Summit conference description:

PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

In these interactive, two day summits, you will be introduced to strategies and skills that are the foundation of successful pay per click marketing.

PPC Summits are designed to help you and the people at your firm become the savvy search engine advertisers you know you must be in order to maximize your pay per click opportunities, out perform your competitors, and build your business.

Mary O’Brian, the producer of the new conferences, has enjoyed a long career in the business of paid search with her work initially at Overture (later becoming Yahoo! Search Marketing) heading the training & organizational development team, then becoming Senior Director of Sales for Overture Services, next co-founding TelicMedia, and then obtaining the contract from Yahoo! to teach the one day Yahoo! Advertiser Workshops across the country.

Future locations include New York (June 21-22, 2007), London (July 10-11, 2007), Los Angeles (Sept 24-25, 2007), and San Francisco (Nov 15-16, 2007).

Top 7 Landing Page Strategies

March 14, 2007

 

So you’ve gotten your Google Analytics account, it is all set up, and you’re tracking your paid search advertising. Your results are good, but you want them to be GREAT! What’s the next step?

Getting your landing pages in top form, of course! Here are 7 tips to help start you on the path of better landing pages.

1. Make sure your ad and your landing page are closely correlated. The guys over at grokdotcom.com call it a ‘scent trail’. These are the same brilliant people who brought us such books as Waiting for Your Cat to Bark? and Call to Action. People need to be able to follow the scent trail and find what they are looking for.

“If we interrupt our scent trail, we leave our customer stranded. The path she was following becomes a dead end. Where’s she supposed to go? Do you really want to trust that she’s motivated enough to continue on her own? When it comes to scent trails, dropping the ball is one of the leading causes of site abandonment!”

2. Set a measurable goal: What do you want people to do on your landing page? Having a measurable goal will help you to quickly and easily determine how well your landing page is working. Your goal could be to have people buy something directly from the landing page, download a report, sign up for a mailing list, etc.

This way, you can track the performance of your landing page with your Google Analytics account.

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