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January 5, 2010

We've updated our Urchin 6 Demonstration webinar to include examples of Urchin's CPC integration (AdWords and Yahoo Search Marketing), tracking and reporting for the next presentation on Tuesday, January 12th at 2:00pm ET.

During this 35-40 minute webinar we'll be reviewing a few of Urchin's signature features along with pricing and upgrade information. The webinar will be conducted online and over the phone for your convenience (this is a live event, no recordings will be available). The presentation will be followed by Q&A, so don't miss out on the chance to bring your Urchin 6 product questions to the experts!

The updates we'll be going over include:

The Cost Per Click (CPC) Data Import Manager allows you to create CPC Sources. It enables automatic extraction of CPC Campaign Data from AdWords and Yahoo Search Marketing (YSM). The CPC Sources can be linked to existing profiles and this will enable automatic inclusion of the CPC Data into Urchin reports.

Once the data has been imported, Urchin has the following features to manage your CPC campaigns:

• The Keyword Generation Tool allows you to generate and manage keywords and to see their performance information.
  
• Direct links to AdWords allow you to navigate directly from Urchin to the appropriate screen in your AdWords account.
  
• The Urchin Tag Manager inserts a dynamic keyword insertion tag {keyword} in ad destination URLs. This feature simplifies the URL tagging experience and allows you to seamlessly import AdWords cost data into Urchin.
  
• A CPC Structure group of reports has been added under the Advertisement Optimization section.
  

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