The ROI Revolution Blog

Articles Tagged with 'Techcrunch'

Facebook Advertising Success

February 23, 2010

Facebook Logo.gifJust how big is Facebook, really?

According to TechCrunch, big enough to encroach on Yahoo's position of "third largest Web property in the world", trailing none other than Google (#1) & Microsoft (#2).

In the U.S., Facebook already has the second highest number of unique visitors per month - surpassing Yahoo for the first time in January. Compete.com also reports that of all time spent online in January, 11.6% was on Facebook, compared to less than 5% on Yahoo and Google each.

What does this mean to you?

Well, I don't have the answer to that question, but I can tell you what it now means to some of our clients for whom we've recently started advertising on Facebook --> more qualified customer leads + a desirable cost = more $$$ for them.

The following story is about a lead generation client (Client A, for anonymity), but Facebook would certainly be worth testing if you're in an e-commerce space too.

Posted by Ben Ronnenberg, PPC Specialist at 11:32 AM

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Filed under: Online Advertising
Tagged as: Facebook, Google, Google Analytics, Microsoft, Pay per click, Search, TechCrunch, Yahoo

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