The ROI Revolution Blog
Articles Tagged with 'Marketing'
The Overwhelming Importance of Mobile Marketing
May 18, 2016
Back in 2007 when the first smartphones were being introduced, there were few people in the industry who truly understood just how much was about to change. If you had told someone that smartphones would surpass desktops for web browsing in just seven short years, you’d probably have been laughed out of the room.
But the joke is on them. By early 2014 mobile devices eclipsed desktop for internet browsing. Now, two years later, there looks to be no end in sight.
Currently, mobile internet users have topped 2 billion people. With a world population of roughly 7.5 billion, that means more than one quarter of the world’s population is accessing the internet with their phone.
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Making Mobile Paid Search Work for You
October 1, 2012
Did you know that 66% of smartphone users access the Internet daily?
Mobile has quickly become one of the most versatile marketing channels. As mobile usage continues to rise, so do mobile product searches. Consumers are researching products, performing in-store shopping comparisons, and making purchases from their mobile devices. A recent survey from IBM estimates that mobile sales for the 2012 holiday season will reach 20% of total online shopping sales.
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New, Live Webinar: The 6 reports that contain 90% of actionable AdWords insights
April 14, 2010
Here at ROI Revolution we are always students of the best practices and the smartest strategies in the world of data driven paid search. Brad Geddes, founder of the Internet marketing training firm bgTheory (pictured right), has some of the most powerful pay per click insights around.
Brad is a long time internet marketing veteran who regularly speaks at search marketing conferences throughout the country and is the only Google AdWords Seminar Leader in the world who teaches, under Google’s authorization, AdWords 301 and 302.
I’ve personally used Brad’s techniques to come up with powerful new ad text for my clients, find new keyword opportunities, and find areas where my bids were limiting exposure on profitable keywords.
Brad has recently written a new book, Advanced Google AdWords, and we’ve already purchased five copies for our office.
We’ve got a unique opportunity to join us for a live webinar with Brad Geddes. Brad will shed light on the 6 most important AdWords reports that will give you all of the actionable insights you need to make some powerful changes within your AdWords account.
The AdWords report center is a powerful tool that should be leveraged by every advertiser, but without knowing what data to focus on it’s easy to waste time running useless reports.
The webinar will be on Thursday, April 22nd at 2pm ET.
Click here to get signed up for this free event:
Hosted by: ROI Revolution’s CEO, Timothy Seward
With Guest Presenter: Brad Geddes, Founder of bgTheory
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