The ROI Revolution BlogLayering on Location Targeting in Enhanced CampaignsMay 15, 2013
Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 9:07 AM The Full Value of Mobile - Mobile Justified?May 8, 2013
Enhanced Campaigns have magnified the impact of mobile on paid search. Advertisers are seriously evaluating how profitable mobile searches are to their industry. Those who once opted out of targeting mobile devices must now decide what percent (if any) of their budget to allocate to mobile searches. Some may even opt out completely because mobile doesn't convert well for them. Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 9:53 AM PayPal Express Checkout is Making Mobile Payments Easier for RetailersMarch 7, 2013
Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 3:24 AM Top 10 Most Popular Topics of 2012January 7, 2013
Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 9:28 AM Google Trusted Stores in Product Listing AdsNovember 7, 2012
Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 8:19 AM Retail Promotions on Google PropertiesOctober 24, 2012
Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 1:36 PM Making Mobile Paid Search Work for YouOctober 1, 2012
Did you know that 66% of smartphone users access the Internet daily? Mobile has quickly become one of the most versatile marketing channels. As mobile usage continues to rise, so do mobile product searches. Consumers are researching products, performing in-store shopping comparisons, and making purchases from their mobile devices. A recent survey from IBM estimates that mobile sales for the 2012 holiday season will reach 20% of total online shopping sales. Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 8:34 AM Consider the Benefits of Google's Trusted StoresSeptember 4, 2012
Google Trusted Stores is designed to help customers easily find merchants who offer a superior online shopping experience. Google is making an extra push to expand their Trusted Stores program with the roll out of Google Shopping. This badge will be shown next to your listings across Google properties, including the new Google Shopping. Google also provides $1,000 purchase protection for all Google Trusted Stores as reassurance to shoppers. Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Chris Crompton, Technical Marketing Manager at 9:06 AM The Human Element of Managing Google ShoppingAugust 21, 2012
Google Shopping changes the game for online retailers. Your ads - including Product Listing Ads - should receive daily analysis and hands-on attention. This is the only way to take full advantage of potential growth opportunities to achieve maximum account performance. Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 8:49 AM New Google "Search As You Type" for Retail AdvertisersAugust 8, 2012
In July, Google launched a pilot program for their new Search As You Type search bar for retail advertisers. Employing the power of Google instant search results, retailers can use this feature to enhance their current website's search functionality for free up to 25 million searches annually. Having better search capabilities on your site can often equate to an uplift in sales - making this new feature worth testing for online retailers. It provides instant search results by matching your onsite user searches to relevant products. Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Katie Childers, Marketing Manager at 10:03 AM
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There is no doubt smartphone and tablet shopping is thriving. If you are skeptical, just look at the trends from 2012. 
"The Year of Big Changes" is one way to describe e-commerce in 2012. Social media networks, like Pinterest and Google+, gave retailers more ways to become visible to consumers while edifying consumer relevance in search. The shift to 
Since the announcement of Google Shopping, online retailers have been scrambling to make sense of the changes and adapt for a successful Q4. On October 17th, Adwords' Product Listing Ads officially power all of Google Shopping. As the rollout has happened over the last few months, Google has been adding features to their system to help retailers get an added lift for this year's holiday season. One program in particular is 
Online retailers know that shoppers are always looking for a stellar deal. The 2012 holiday season is no different. With the lines of offline and online blurring, the undiscerning consumer is using all methods to compare prices and find a bargain. As online shoppers flock to Google looking for money saving deals on their holiday shopping lists, Google is introducing a new way for retailers to incorporate trackable promotional codes in ads across various Google properties - Google Shopping, Google Maps, and the Google Offers app. 
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