Receive new blog posts immediately direct to your email inbox!
The ROI Revolution Blog
Fun
Website Optimizer Wednesdays - Google Website Optimizer and Google Analytics Renew Their Vows
November 19, 2008
More than a year and a half ago, my co-worker Shawn Purtell and I were on a red-eye flight to Raleigh. We had just spent two days at the Googleplex immersed Google Analytics and Google Website Optimizer and our minds were reeling. While I tried unsuccessfully to get some much-needed sleep, Shawn kept going on about combining the multivariate experiment data from Google Website Optimizer with the more detailed metrics in Google Analytics.
I'm pretty sure that I slept most of the weekend (I don't take jet lag very well), but Shawn went straight to work on figuring out the GWO JavaScript and getting to the bottom of the combination algorithm. He returned to the office on Monday with the whole thing pretty much figured out. After a few days of testing, Shawn shared his method for inserting Google Website Optimizer combination data into Google Analytics reports:
Google Website Optimizer uses a single metric, conversion rate, to determine which combination of variations is king. But what about other metrics that may be just as valuable, like Page Value, Avg. Time, Conversion Rates for multiple goals, Bounce Rate, Exit %, and Full Navigation Analysis? What if you want to segment your traffic or filter out internal hits? Well, now you can find out just about everything you want to know about combinations by using Google Analytics.
He raises a great point. Google Website Optimizer is all about conversion rate, but in many cases, that's not the best metric for the job. Since posting his script back in April of 2007, we've had thousands of downloads. It's clear that others agree with Shawn. So does Google, it appears, because they've just made it a lot easier to integrate Google Website Optimizer and Google Analytics.
Read on for more about official updates to the marriage between Google Analytics and Google Website Optimizer.
Posted by Michael Harrison, Analytics and Optimization Specialist at 6:00 PM
Permalink | Comments ( 28 ) | TrackBacks ( 0 )
Filed under: Fun , Google Website Optimizer
Submit a Case Study and WIN!
September 10, 2008
ROI Revolution will be hosting a webinar with special Google representative(s) on the call this fall, and we're looking for a great case study to feature.
Do you have a great case study about how you have used BOTH Google Analytics AND Google Website Optimizer to improve your website? If so, submit it for the chance to win fame and glory!
The Best Case Studies Will Include:
Deadline:
Tuesday, September 30th at Midnight
The WINNING Case Study Will Receive:
Are you the Internet Rock Star we're looking for? If so, submit your case study to contact AT roirevolution DOT com today!
Posted by Meredith Smith, Director of Marketing at 11:08 AM
Permalink | Comments ( 0 ) | TrackBacks ( 0 )
Filed under: Fun
Funny Adwords Contest: Round 2
December 12, 2007
Welcome back to another episode of ROI Revolution's Funny Adwords Contest. We're pleased to announce the arrival of the next wave of ads that have been collected over the last several months.
You can see the Round 1 Winners here.
The rules: Read the ads and post a quick comment to declare your winners for the top 3 funniest Adwords Ads. You can just put the ad numbers in your comments, but clearly label each ad 1st, 2nd and 3rd place. If you enjoyed this post, forward the link to people you know and encourage them to vote too. The more votes we get, the more indisputable the winners are.
The point system will be as follows:
- 1st place vote = 3 points
- 2nd place vote = 2 points
- 3rd place vote = 1 point
Round 2:
The more votes we get, the better, so pass it on. Later on, we'll announce the winners, losers, whatever. The funniest.
----------------------------------------------->Interested in learning more about Google Analytics?
Attend our LIVE Google Analytics Seminars for Success training in Chicago, IL Wednesday, September 16th, 2009 and Thursday, September 17th, 2009 or get the latest tips and tricks sent to you via our free, twice-monthly Google Analytics newsletter.
Posted by Mark Curtis, PPC Account Manager at 12:17 PM
Permalink | Comments ( 12 ) | TrackBacks ( 0 )
Filed under: Fun , Pay-Per-Click
Funny Adwords Contest: Round 1 Winners
November 6, 2007
What do replacement grandmas, weed, new brains and vacations to Hell have in common? If you just said "They're all being advertised with Google Adwords" then you are correct!
I'm sure we've all seen some strange stuff out there in PPC land. There have been so many wacky things in Adwords that I decided it's time to have a little contest before these weird little ads disappear. So, I Introduce to you ROI Revolution's First Annual Funny Adwords Contest.
Update 12/12/2007: Round 1 Winners:
| 1st Place: #6- eBay (40 Points) | |
 |
 |
| 2nd Place: #1- Kayak.com (20 Points) | |
 |
 |
| 3rd Place: #7- NextTag.com (14 Points) | |
 |
 |
| Honorable Mention: # 5- Target (13 Points) | |
 |
 |
See Funny Adwords Contest: Round 2 Ads.
Interested in learning more about Google Analytics?Attend our LIVE Google Analytics Seminars for Success training in Chicago, IL Wednesday, September 16th, 2009 and Thursday, September 17th, 2009 or get the latest tips and tricks sent to you via our free, twice-monthly Google Analytics newsletter.
Continue reading "Funny Adwords Contest: Round 1 Winners" »
Posted by Mark Curtis, PPC Account Manager at 5:05 PM
Permalink | Comments ( 21 ) | TrackBacks ( 0 )
Filed under: Fun , Pay-Per-Click
Happy Halloween from ROI Revolution!
October 31, 2007
From left to right: Mark Curtis, Denis Coombes, Meredith Smith, Michael Harrison, Shawn Purtell, Justin D'Angelo. Sitting: Page Christenbury, Kathy Scott
Here's hoping that you're having as much fun as we are this Halloween. We held our first annual company-wide costume contest, and here are the results:
- Scariest: Meredith, as a witch (though Mark's Clay Aiken came very close)
- Most Original: Denis, as a World Cup-winning Springbok
- Best Overall: Kathy, as a barmaid
Posted by Michael Harrison, Analytics and Optimization Specialist at 4:47 PM
Permalink | Comments ( 0 ) | TrackBacks ( 0 )
Filed under: Fun
