The ROI Revolution Blog

A Tale of Two Landing Pages

July 21, 2014

google thumbnail image.JPGLast week, we talked about the importance of your Quality Score in reaching your ROI goals. In case you missed the post, Quality Score is a good way to keep tabs on the "customer service" rating of your AdWords campaigns. Today, we're going to discuss one key element of your Quality Score--your landing page--through the eyes of your user.

Three Lessons from Intel's SEM Success

July 15, 2014

Intel.pngIn June of this year, Google released a case study detailing Intel's success with brand building via AdWords. I found this a little odd, since most businesses involved in search engine marketing tend to view branding as a "side effect" or secondary pursuit at best. This is especially true for retailers on the whole.

So it was very interesting to learn that Intel has actually been using search engine marketing as a key part of their brand strategy over the last decade--and with great success. While branding via AdWords certainly isn't successful for every business model, I believe there are still some golden nuggets in this case study for anyone using AdWords. That's why today, I'll be sharing three lessons you can learn from Intel's success to apply to your own AdWords campaign.

Google Quality Score: Putting the Customer First

July 11, 2014

pen-162124_640.png"The customer is always right" is a classic business mantra that has never been more important than it is today. With the Internet giving your customers anywhere from a dozen to hundreds of options for just about any purchase, you can't afford to skimp on customer service. And I know I'm preaching to the choir on this one, especially in an online retail world competing with Amazon's customer service model.

But believe it or not--Google has actually created a system that encourages you to provide good customer service right from the start. You know this system as Google's "Quality Score." Many of you might consider it more harmful than helpful. But today I want to briefly offer you some fresh perspective on this AdWords reality.

Google Trusted Stores vs. Amazon

July 10, 2014

hero-overview.pngFree two-day shipping. Some of the best customer service on the Web. An Internet-wide reputation as a trusted seller of... well, everything. If you're in the business of online retailing, this is the competitive reality you deal with every day. Many merchants and marketplace sellers willingly give up their autonomy in exchange for the chance to piggyback on Amazon's traffic and trust. has grown by leaps and bounds to dominate the ecommerce market, but that doesn't mean you have to join their marketplace just to keep your business viable.

Google has many different free tools available to help online retailers capitalize on their corner of the Internet, but our focus today is Google Trusted Stores and how it can help your business compete with Amazon.

Five Reasons You Shouldn't Miss Bing Product Ads

July 8, 2014

product-ads-screen-2-351x241.pngEarlier this year, Bing announced their entry into the world of product ads, roughly six months after Google unveiled their beta upgrade from Product Listing Ads to Shopping Campaigns. Product listing ads are growing in popularity with both consumers and advertisers, and for good reason.

So it's no surprise that Bing is getting in on this profitable trend. And while Bing does tend to draw significantly less search volume than Google, there are still several good reasons you should consider expanding your campaign to Bing Product Ads.

Channel, Competition & Customer: Takeaways from #IRCE2014

June 26, 2014

Channel, Competition, Customer blog image.pngIRCE (Internet Retailer Conference & Exhibition), as you probably know, is the world's largest ecommerce event. It is one we've been attending for the past five years. This year, as I sorted through the deluge of information, thoughts, and notes post-IRCE, three common "themes" jumped out at me as important takeaways for any retailer, regardless of size.

The ecommerce landscape is changing faster every year. Staying on top of new trends and innovations in these core areas is vital. As Jeff Bezos, founder and CEO of Amazon, once said: "What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy."

The 4 C's of the Viral Video Paradox

June 5, 2014

AustinHeadshot-208x274.jpgAustin Craig, pitchman for Orabrush, shared his experience with creating viral videos at the Retail Traffic Summit 2014. In his session he discussed the ways that retailers can plan for a viral video.

Wins, Losses, & Actionable Insights from #WebOpt14

June 3, 2014

NY Times - Cropped.jpgTwo weeks ago MECLABS invited me to attend their 4th annual Web Optimization Summit in New York City. If you don't know MECLABS you should. They're a 20-year-old marketing research institute based in Jacksonville, Florida that focuses specifically on value proposition and "customer-first science." (Perhaps you've read the MarketingExperiments Blog or subscribe to the MarketingSherpa Newsletter - they own those properties as well).

What We Learned at the Retail Traffic Summit 2014

May 29, 2014

rts-crowd-small.jpgEcommerce retailers are always looking for ways to drive more qualified buyers to their online store. The 2014 Retail Traffic Summit was an information-packed two-day event in Atlanta, Georgia where we gathered top experts in ecommerce to share their knowledge with over 150 ecommerce attendees.

These experts shared advice on everything from affiliate and email marketing to SEO and social media. Google joined us as well to highlight the latest innovations with Google Shopping and ways to convert buyers on the Google Display Network. We learned a lot at the traffic summit, and our guests left with actionable takeaways that will improve their business.

15 CSE Tips from the Retail Traffic Summit 2014

May 27, 2014

Mike E & Michael L speaking 200x200.jpgWhile they often cause anxiety for many ecommerce retailers, Comparison Shopping Engines are a targeted way for ecommerce retailers to find and attract qualified buyers to their site. The Comparison Shopping Engines (CSE) sessions at the Retail Traffic Summit had some of the best attendee ratings of the entire show.

ROI Revolution's Retail Traffic Summit 2014

May 19, 2014

RTS2014 - Collage 1 - 200x200.jpgThe 1st annual Retail Traffic Summit concluded with 150 attendees leaving Atlanta, Georgia with fresh ideas and new ways to bring qualified shoppers to their online stores. During this ROI Revolution event, retailers were given a unique opportunity to connect with other retailers who are experiencing similar successes and struggles.

ROI Revolution has moved!

April 23, 2012

roi office frontYour ROI Revolution team is excited to announce that after almost four years in our previous office building, we have outgrown our space and therefore moved on to a bigger and better office building this past weekend!

Our new office is located on Six Forks Road in Raleigh, North Carolina, less than 5 miles from our previous office.

ROI Revolution is Hiring! Web Analytics Engineer, PPC Specialist, +

April 13, 2011

Immediate Job Openings Available for Multiple Positions

Business is strong and we're ready to open our doors once again on the search for new talent. If you've been looking for a career with tons of opportunity, flexibility, and a challenging (yet rewarding) work environment, you're in the right place.

ROI Revolution manages measurable, ROI-driven online marketing campaigns for business firms large and small. Our team of 32 works with clients throughout the USA, Canada and six additional countries worldwide from our offices in Raleigh, North Carolina.

All employees receive dual-monitor PCs, free educational books from, a full kitchen stocked with free sodas, coffee and all kinds of goodies, and complimentary lunches every Friday (518 West, Shaba Shabu, and Firebirds are among our favorite Friday restaurants). We offer competitive compensation commensurate with experience, and excellent benefits including health, dental, vision, and 401k with a generous company match.

By visiting our careers page, you'll see that we are a bright, growing company with lots of opportunity. Empowerment, teamwork, flexibility, focus, and vision combined with a strong financial foundation is the key to our company's success.

If you are looking for the perfect challenge, a chance to change the world one website at a time, and live in or are already moving to the Raleigh, North Carolina area, join us.

In order to begin the process, review our available positions below and the qualifications that we require. If you meet listed qualifications, submit the requested information through our online submission process today.

IRWD Recap and Some Inexpensive Website Tools

March 17, 2011

irwd-2011.pngIn my desperate search for the perfect web analysis and optimization toolbox, I can't help but be drawn to new tools and gadgets whenever I get a chance. Of course some disappoint, and some are amazing - but it always comes down to the question of value.

Back on Valentine's day, I had the wonderful opportunity to present some of the results of my curiosity to a great crowd at the 2011 Internet Retailer Web Design and Usability Conference in Orlando, and I'd like to be able to share some of the tools I discussed with you, too.

Hopefully you'll be able to find at least one tool that can help you gain a little insight into what your users are thinking when they visit your site and give you some great ideas for analysis and optimization.

Here is the summary of all tools, tips, and resources we covered in our presentation, which was called Measure and Optimize your Web Site Without Going Broke.

Due to time limitations, I've had to leave many great tools out. For example, is a fantastic tool for developers and designers - you may be surprised to see how your site looks in different browsers (including mobile ones)!

If you have used another great free or inexpensive tool and would like to share it with everyone, please leave a comment!

Finally If you want to read more about the presentation, here are two articles (the first one's worth it just for the horrible photo of me):
Low-cost web tools can unearth a treasure trove of data
Free analytics tools offer big help to retailers with small budgets

Learn More About Us:

Ecommerce Website Owners: Win A $35,000 Makeover!

May 21, 2010

We're very excited to announce that BigCommerce, the leading innovator in hosted ecommerce software for small business merchants (and one of our fabulous clients!), has just launched the BigCommerce $35,000 Ecommerce Makeover Contest to discover online merchants who have the potential to become the next ecommerce giant (think, but need a little help to do it!

BigCommerce Contest.jpg

Happy Holidays from ROI Revolution!

December 20, 2009

Last Friday, we held the first ever Tacky Holiday Sweater contest here at ROI!

tacky_sweaters crop (34 of 38).jpg

Each contestant's sweater was judged based on unique features, creativeness, effort input, tackiness, awesomeness, and even repulsiveness. General enthusiasm was also taken into account.

After a vote was taken, the following were our top 3 winners (pictured here with fabulous prizes):

Submit a Case Study and WIN!

September 10, 2008

ROI Revolution will be hosting a webinar with special Google representative(s) on the call this fall, and we're looking for a great case study to feature.

Do you have a great case study about how you have used BOTH Google Analytics AND Google Website Optimizer to improve your website? If so, submit it for the chance to win fame and glory!

The Best Case Studies Will Include:

  • Information on how you have used BOTH Google Analytics AND Google Website Optimizer

  • Specific details on the results you achieved through Google Analytics and Google Website Optimizer

  • ROI Revolution has helped you in your journey somehow - maybe you took our Google Website Optimizer Training, or Google Analytics Training, or maybe you got a little help from a Support Plan.

  • Deadline:
    Tuesday, September 30th at Midnight

    The WINNING Case Study Will Receive:

  • The company/person with the best case study will be featured prominently on a webinar hosted by ROI Revolution. Since this webinar will include Google representative(s) on the call, there will be a sizable audience who will be exposed to your company and products through the case study.

  • The company/person with the best case study will be included and linked to on the ROI Revolution sign-up page that promotes this case study. For those interested in SEO, the ROI Revolution site has a PR6 so getting a link from us can't hurt!

  • The company/person with the best case study will be featured in email promotions sent to the ROI Revolution email list, which is five-digits strong.

  • The company/person with the best case study will also be featured on this very blog! Not to blow our own horn, but "Unofficial Google Analytics Blog" was listed as one of top web analytics blogs at position #6, so quite a few people will have the chance to hear about your nifty-keen company.

  • Are you the Internet Rock Star we're looking for? If so, submit your case study to contact AT roirevolution DOT com today!

    ROI Revolution Has Moved!

    July 10, 2008

    07.10.08-new-office.jpgROI Revolution is happy to announce our new home!

    We settled into our brand new digs on June 30th, 2008. The new office will better fit our space needs and allow us to grow (we even have a real kitchen now, instead of a 'snack food closet'!). We are excited to welcome new team members soon to better serve demand. We're thrilled with the arrangement and are working on memorizing our new address and phone number.

    If you want to get in touch with us, the new contact information is below:

    Phone: (919) 954-5955
    Fax: 919-954-4767
    Address: 3109 Poplarwood Ct.
    Suite 219
    Raleigh, NC 27604

    Thank you for your continued readership over the years and don't hesitate to call with any questions regarding our ever evolving services!

    Happy Halloween from ROI Revolution!

    October 31, 2007

    The whole gang!

    From left to right: Mark Curtis, Denis Coombes, Meredith Smith, Michael Harrison, Shawn Purtell, Justin D'Angelo. Sitting: Page Christenbury, Kathy Scott

    Here's hoping that you're having as much fun as we are this Halloween. We held our first annual company-wide costume contest, and here are the results:

    • Scariest: Meredith, as a witch (though Mark's Clay Aiken came very close)
    • Most Original: Denis, as a World Cup-winning Springbok
    • Best Overall: Kathy, as a barmaid
    Check out all of the photos!

    Now Hiring: Google Analytics Technical Specialist - Training Provided

    October 20, 2007

    Do you know HTML, JavaScript, and one or more scripting languages and want to become a web analytics guru?


    We're busting at the seams and ready to add another driven, technically savvy team-player (with a bachelors degree) who has a strong desire to become a web analytics guru to our growing Raleigh, NC company. If your skill set includes expertise with HTML, JavaScript, and one or more scripting languages, and you possess the intellectual aptitude to learn the necessary skills to become a web analytics expert (training provided), keep reading!

    As a Google Analytics Authorized Consulting partner (check out our website), ROI Revolution is experiencing rapid growth. Further, we are often privy to cutting-edge developments in the ever-changing Internet landscape. When you join the ROI Revolution team, you'll have the opportunity to help us help our clients achieve ROI-driven marketing results, learn about ground-breaking announcements before the news goes public, and meet industry leaders and Google insiders.

    ROI Revolution is a rapidly-growing company composed of a tightly-knit 13 person (and growing!) team and an innovative work environment. Enjoy complimentary company lunch on Fridays, a very casual dress-code, and a break room stocked with free snacks, sodas, and other goodies. Work with friendly, fun, yet passionate/focused colleagues.

    As an Analytics Technical Engineer, you will be responsible for providing our clients with superior technical assistance for Google Analytics and Urchin software including troubleshooting application configurations and performing detailed site analysis on website traffic and e-marketing activities.

    Learn about what you need to apply for this position here

    Pay Per Click 'Rock Star' Wanted

    September 15, 2007

    rockStarPass.jpgA few weeks ago the Nickelback Summer "All the Right Reasons" 2007 tour arrived here in Raleigh, NC. My brother-in-law is good friends with the lead singer (Wes) for one of the supporting acts for the Nickelback tour, Puddle of Mudd. One of the perks of having a family member know a 'rock star' so well is access to a couple of backstage passes. Our pass allowed us full access to the restricted areas back stage including the dressing rooms, the band-member's catering area, and in the case of the Puddle of Mudd performance, right on stage while the band performed.

    Here at ROI Revolution we have an immediate opening for a single backstage pass to one of our 'rock star' Pay Per Click teams.

    Here are the details from our the careers section of our website:

    Searching For Experienced PPC Specialist

    June 8, 2007

    google-light.jpgWe at ROI Revolution are searching for a talented, creative individual with at least six months experience with pay-per-click advertising to join our team in Raleigh, NC.

    Well, I bet you are wondering what it is like to work at ROI. Let me share some of my personal experience with you.

    I started working at ROI in September of 2006 and have never looked back. I completely set up pay-per-click campaigns from start-to-finish—from researching industries and keywords, to writing ad text, to campaign strategy, to bidding. It's great because I have the control to do work without someone standing over my shoulder. I can take my own creative liberties, but I have the comfort of working in a team—so if I need input or assistance from a teammate, there is always someone there!

    Plus, there is prestige in working here as ROI is 1 of only 11 authorized Google Analytics consulting firms in the nation.

    Elite Eight Contest Winner!

    April 10, 2007

    basketball.jpg Congratulations to our Elite Eight Contest winner Brian Saxe.

    Brian was correct on 13 of his 15 selections, and is the lucky winner of the pearl necklace prize from Magnum's Jewelers!

    On average, contestants registered about 8.73 correct choices.

    Please keep an eye out for any future contests!

    NCAA Tournament Contest Update

    March 19, 2007

    Failure...If you're following the NCAA Men's Basketball Tournament, then you're probably well aware of how crazy the weekend was. Hopefully you've also entered our Elite Eight Contest and, if you're doing better than I am with your picks, you've got a good chance to win a really beautiful pearl necklace from Magnum's Jewelers. It's worth $500, so even if you're not a huge basketball fan, you really have no excuse not to enter.

    Saturday saw three games that went into OT, but Sunday came with the sad realization (at least for Shawn and I) that the upsets were not to be. Aside from UNLV's win over Wisconsin and perhaps Vanderbilt's narrow triumph over Washington State in the Battle of the Derricks (Byars and and Low), it was par for the course. To put my own spin on a common sports writer's cliche, Goliath went home with David's little slingshot as a trophy.

    Contest Update and Shawn's Picks

    March 16, 2007

    basketball2.jpgWell, things are really heating up in the NCAA men's tournament, and in our Elite Eight Contest. (By the way, if you haven't entered yet, you're missing a tremendous opportunity to win a great prize).

    After a somewhat disappointing day for upset-lovers, things are looking a little more promising on this second day of the First Round. There are quite a few upset Duke fans (not including myself, I'm from New York) roaming around the office today. Maybe upset isn't quite the word. It's more like.... stunned, really.

    As someone who picked VCU to pull off the upset, I definitely gained some ground. Sadly, it seems I cheer for the underdog way too often and find myself in dead last in our own office pool. It looks like you'd be wise to avoid my suggestions. Anyway, here are my Elite Eight picks, along with a little reasoning to go along with the selections.

    March Madness 'Elite Eight' Contest

    March 14, 2007

    basketball.jpg Here at ROI we're just crazy for statistics, and being in the heart of college basketball country, we also go a little nuts at tournament time. So we decided to have a little office pool where the winner gets a free lunch.

    In the same spirit, we'd like to give you the opportunity to participate in the fun! Instead of picking the entire tournament, however, you just need to pick the winners from the elite eight on. Why? Well, we're giving you the opportunity to win a gorgeous pearl necklace (valued at $500) from Magnums Jewelers at just in time for mother's day. All you have to do is send us your picks before the first Sweet Sixteen game on March 22nd!

    Here's how:

    1. Pick your elite eight, final four, final and champion on our entry form.

    2. Fill out some simple contact info so that we can let you know if you've won the beautiful $500 pearl necklace.

    3. Sit back and watch the action! If your entry has picked the most winners, then you'll win the prize!

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