The ROI Revolution Blog

Why You Need a Google+ Business Page

March 29, 2012

google plus iconIt’s hard to miss the cynicism associated with Google+, Google’s social network. With all the commotion about its rivalry with Facebook, don’t miss out on its integral role in your business and paid search ads.

Google+ Business Pages are a must for online advertisers.
With the new interaction Google+ has with paid search results, creating and maintaining a Google+ Business Page can give your company additional credibility with searchers. By taking a few extra steps after creating your page, you can link your Google+ Page with your website and your Google ads.

Why would you want to link your Google+ Business Page to your ads and website you ask?
Well, Google now aggregates the total of all the +1’s you have received across all platforms. By linking them, a +1 from someone who visited your website can now show up when your ad is triggered on the Google Search Network. This allows your +1 total to grow quicker while giving your ads more authority.

MSN Rolls Out -[Negative Exact] Match Type

January 24, 2012

negative match typeIn November 2011, MSN began supporting exact match negatives. It was a long time coming since Google has supported the match type for years. Although MSN differs a bit from Google in other match types such as their use of broad match, exact match negatives work the same in both MSN and Google.

Using exact match negatives gives you the ability to exclude very general search terms while maintaining the high volume search traffic that comes with broad and phrase match.

Fend Off AdWords Trademark Infringement with Google’s Help

September 26, 2011

tmName-brand keywords are some of the best performing you can find. In competitive markets, searching for trademarked terms usually reveals a dogfight, with the rightful owner at the top of the pile. Although bidding on competitors’ trademarked terms will often lead to poor quality scores (and thus a large bid surcharge), those low quality scores can be offset by the high conversion rate of these ready-to-buy visitors.

This situation is common because Google’s US trademark policy only applies to trademarks in ad copy; it doesn’t prohibit bidding on trademarked terms. While Burger King wouldn’t appreciate a McDonald’s representative standing outside their establishment holding the sign “Come to McDonald’s Instead”, there’s no trademark law against this, trespassing notwithstanding.

What companies can’t do is misrepresent themselves. It would be a trademark violation for McDonald’s to put a Burger King sign outside their own establishment. Are competitors using your trademarked terms in their ads? Google can help you – but you must take the initiative.

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