The ROI Revolution Blog

Can Facebook Grow My Business?

June 24, 2010


A few months ago I posted a mini case study on a lead generation client for whom we've been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e. compared to Google/Yahoo/MSN) on Facebook for clients in other spaces.

So, the question that's often been on my mind since we started managing Facebook advertising, is whether or not a certain kind of business is a good fit for the Facebook ad platform.
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So, my Facebook PPC client experiences usually translate into recommendations for clients, but I've always known that those answers are a bit linear in nature and I have yet to find someone with a few more Facebook battle scars to provide more insights.

That was until yesterday, when I discovered a 10-question quiz for the business owner or PPC manager that may be wondering "Is Facebook for me" @ Perry Marshall's new website/tool www.isfacebookforme.com - catchy URL. Here you will find a series of 10 "Yes or No" style business model questions that "provide instant feedback on whether Facebook could be a main traffic source for your business."

I completed the survey for the client that we've had success with on Facebook, and it gave me a 6/10, meaning that "Facebook will probably be a significant way for you to get more customers affordably" - and I can say that it has!

So, if you're considering Facebook now, consider checking out this new tool and getting a heads up on these 3 questions that it can help answer:

- Can I advertise on Facebook and make a profit?
- Will my products appeal to Facebook users?
- How much time should I devote to understanding how to advertise on Facebook?

The quiz is here: www.isfacebookforme.com

Facebook Advertising Success

February 23, 2010

Facebook Logo.gifJust how big is Facebook, really?

According to TechCrunch, big enough to encroach on Yahoo's position of "third largest Web property in the world", trailing none other than Google (#1) & Microsoft (#2).

In the U.S., Facebook already has the second highest number of unique visitors per month - surpassing Yahoo for the first time in January. Compete.com also reports that of all time spent online in January, 11.6% was on Facebook, compared to less than 5% on Yahoo and Google each.

What does this mean to you?

Well, I don't have the answer to that question, but I can tell you what it now means to some of our clients for whom we've recently started advertising on Facebook --> more qualified customer leads + a desirable cost = more $$$ for them.

The following story is about a lead generation client (Client A, for anonymity), but Facebook would certainly be worth testing if you're in an e-commerce space too.

Boost Online Sales with Google Checkout

February 17, 2010

checkout_logo.gifDo you remember way back when the Internet was new and it seemed scary to buy things online? The fear of identity fraud and other security violations was very real, especially when horror stories were broadcast all over the news and spreading like wildfire.

Despite all this, there are now over 1.25 billion Internet users around the globe, so the sky is the limit for online retailers who can do a good job of catering to their target market's needs.

If you're already selling products on the Net, then you are probably well aware that credibility is KING with consumers in the information age. People (whether consciously or unconsciously) are constantly looking for little security checkpoints in a site that tell them "Not to worry...your money is safe being spent here."

How can you be sure that your visitors feel safe buying from your site? That's a multiple answer question, but some of the lowest hanging fruit in terms of establishing your online checkout credibility is using common identifiers that people can recognize, like PayPal, VeriSign, and especially a trustworthy checkout process like Google Checkout.

2-Part Webinar Series: Mastering The Art Of Search Advertising With Author Richard Stokes

February 12, 2009

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Q: Do Your PPC Search Ads Show Every Time Your Most Important Keywords Are Typed In To Google?

A: A study conducted by the AdGooroo team, led by Richard Stokes, was designed to evaluate the percentage of time that an advertiser's ads actually showed up when their respective keywords were typed into Google. Stunningly, the results across several industries revealed that as much as 98% of Google advertisers' ads were generating impressions less than 20% of the time when their keywords were being searched on!

The AdGooroo team learned that the ads of only a select few advertisers (less than 3%) showed more than 20% of the time when their respective keywords were searched on - and this trend was found in almost every industry they observed.

Ad Coverage In A Nutshell

Ad Coverage is one phrase used to define the percentage of ad impressions that you generate compared to the overall volume of available impressions on the Google Network. Google refers to Ad Coverage as your "Impression Share" and will tell you about it in the Campaign Performance Report, but they currently do not offer coverage data at the keyword level.

Rich Will Be Sharing His Secrets About Ad Coverage - in Our 2-Part Webinar Series

Google Analytics: Get More Out of It

February 28, 2007

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For home repairs and odd jobs, I pretty much just need a hammer and a screwdriver. Yup, that's it. I can make those two tools do just about everything I need. Maybe that hammer isn't supposed to be used to make that stubborn jigsaw puzzle piece fit, but by golly it's GOING to fit in that spot!

Google Analytics is kind of similar. If you know what you are doing, you can wring pretty much any piece of information you could ever want or need out of it.

One of the main aspects that allow you such a wide range of flexibility is the Analysis Options feature. Sadly, this super-cool feature is normally underused. To access the Analysis Options, just click on the little purple icon (shown here) Analysis%20Options%20Button.jpgnext to the information you want to know more about.

Google Analytics Link Tagging 102

February 19, 2007

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In this article, I'd like to take a look at how to choose the best language for your tagging efforts. With manual tagging you pick variables to help you tag: Source, Medium, Campaign, and if you're tracking paid keywords, Term.

You might want to reference the previous article that Michael Harrison wrote on how to tag, Google Analytics Link Tagging 101.

How do you choose what to call these variables? Whatever you choose, it is imperative that you are consistent. When you are tagging a banner ad, do not list the Medium as 'banner' for one ad and 'bannerad' for another. This will prevent you from being able to make the comparisons that really make tagging worthwhile in the first place.

Yahoo! Stores and Google Analytics: Huh, That's Funny

February 14, 2007

Yahoo%21%20Stores.JPGROI Revolution has worked with a lot of different clients over time, and we often get people with Yahoo! Stores who call us up because they have noticed some problems.

See, the way Google Analytics interacts with a Yahoo! Store prevents referral data from the Yahoo! Store from correctly flowing into Google Analytics.

You may have been using Google Analytics on your Yahoo! Store for some time and not noticed anything wrong right away. As it turns out, there are a few holes that need to be filled in. It just so happens that those 'holes' represent some of the most important information that Google Analytics can provide for you: referral data that is associated with actual products and transaction amounts.

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