The premise of the tool, much like Conversion Optimizer, is to "boost your ROI with an easy to use, automated bidding tool." Enhanced CPC will automatically adjust your max CPC bid based on the likelihood your ad will convert.

Search Targeting:

• Broad vs. Exact match type
  
• Specific words that are present in the users query
  
• Historical performance of your ads on the site

• Historical performance of your ads on the site
  
• Match quality between ad and site content
  
• Current content on the site

• Users location
  
• Browser
  
• Operating system
  
• Language setting
  
• Time of day

What's happening behind the scenes:

Initially the system only modifies bids in 50% of the auctions your ad is eligible for - remaining auctions are treated as a control group.

The system compares the performance of the modified bids against the unmodified bids and assesses whether or not it is having a positive impact on your conversion rate and CPA.

If performance is strong - Enhanced CPC will modify bids in up to 75% of auctions. Enhanced CPC continually monitors and optimizes its performance by keeping a portion of your traffic with your regular (not enhanced) max CPC bids. If it detects that it's hurting your campaign performance, Enhanced CPC will automatically reduce its impact. Enhanced CPC will not completely stop modifying bids because at some point it could start performing better.

Why you might want to try it out:

The possibility of increased profits from spending money on clicks that are likely to convert and saving money on clicks that are unlikely to convert. Ideal results would increase your conversion rate while your CPA remains the same or decreases - improved ROI.

It's very easy to try. On existing max CPC campaigns where conversion tracking is already installed all you have to do is check a box to get started.

It can save your time. Let the AdWords system automatically modify your max CPC bids to improve your ROI.

Lastly, Google is able to consider other factors that you have no way of knowing as an account manager and it factors those into its bidding decisions.

How to set it up:

1. On the Settings Tab of your campaign - click Edit next to Bidding and Budget.
   
2. Choose Focus on Clicks and select either manual bidding or automatic bidding.
   
3. Check the box underneath Enhanced CPC to enable.

Enhanced CPC Notes

• Enhanced CPC works on Google, the Search Network and the Display Network.
  
• With Enhanced CPC you can continue to manage and optimize your max CPC bids as much as you like.
  
• When using Enhanced CPC with Automatic Bidding, the Automatic Bidding works as normal where the system will select a given bid. The Enhanced CPC system will use its technology to apply additional data to decide how much to increase or decrease the bid originally chosen by the automatic bidding system.
  
• Just like Conversion Optimizer, Enhanced CPC requires Conversion Tracking.

Things to watch out for:

• Enhanced CPC is not compatible with AdWords Editor.
  
• The only indication that Enhanced CPC is running is on the Settings Tab, under the Bidding and Budget section - where you enabled Enhanced CPC.
  
• There is no notification when the system begins to modify bids in more than 50% of auctions - it happens automatically with time and performance data.
  
• A breakdown of stats across modified and unmodified bids in not available in the AdWords interface.

If you've been following GARE since the beginning, you know that the very first thing GARE ever did was add additional dimensions to the segment (now dimension) drop-down and make these available for nearly every report. As time moved on, more and more segments were added, and the list began to get rather long and unwieldy.

Well, a few weeks back, the dimensions drop-down in Google Analytics underwent a fairly major overhaul. If you haven't seen it yet, it looks something like this:

Clicking the above image will display a larger, more readable image.

I'd like to point out several excellent features in the new drop-down:

Clicking on any of the categories will show you a column of all the available dimensions just for that category. This new level of organization also makes the dimension drop-down more tight and compact.

2. Descriptions:

This saves you from having to click a dimension and guess what it is based on the entries that show up. Segmenting is now much friendlier.

3. Searching:

Type a few letters in the dimension you want and you'll see only the dimensions that match those letters. Pretty slick.

Needless to say, when all of these great usability enhancements were added to the dimension drop-down, it broke GARE's additions to the list. Because the changes were so significant, it ended up requiring a complete rewrite of the dimension code.

Now GARE is even better! Take a look:

No more ridiculously long list of dimensions! Now, not only does the modified list actually fit on the page, but it integrates fully into the new features of the dimension drop-down:

1. Every added dimension is placed in appropriate categories. If there was no appropriate category, I created a new one.
2. Nearly all of the dimensions also include descriptions automatically; I didn't have to write a single description.
3. When you search for a dimension, the added dimensions are included if they match your search.

As you can see, now is a great time to get the latest version of GARE. Here's how you do it:

1. Get Firefox
2. Get Greasemonkey
3. Get the GARE

I'd like to thank Olivier at Resoneo, who suggested making additional AdWords dimensions available outside of the AdWords reports, and everyone else who expressed a wish to see GARE fixed. I also want to officially welcome any comments regarding broken GARE features, new features you'd like to see in GARE, or anything else related to GARE or the newly-enhanced Google Analytics dimension drop-down.

Image Search Ads allow you to target the millions of users searching Google images. The ads combine text with basic images, which creates more relevant ads that grab the user's attention. I did a quick search for shoes, and this is what showed up:

So, why should you use the new Image Search Ad format?

- Complement Web Search: Image Search Ads complement your search campaigns by reaching users who are in the beginning stages of the buying cycle. It's a great way to capture the attention of users who are researching your product.

- Improved Click Through Rate: Since the Image Search Ads are more noticeable than standard text ads, they jump out from the page and engage the user, thereby improving CTR.

- Easy to Do: You can create your ads right within the Display Ad Builder in your AdWords account. You don't need complicated images with text or animations (in fact, simpler is better for Image Search ads).

To get the most out of your Image Search Ads, it's important to create new ad groups so that you can target keywords, adjust bids, and track performance specifically for the Image Search Ads. Relevance is crucial - your ad text and your image must be very relevant, otherwise you risk the ad not showing due to low Quality Score. Also, the image should be found on the landing page of the ad. The ads that perform the best have images that are very similar to the search results images, like the simple sneakers that Skechers and Sears show in their ads for shoes.

Image Search Ads FAQ

Q: Is there a difference between an Image Search Ad and an image ad?
A: Yes. Image Search Ads combine an image and text and appear on Google Image Search only. There's no animation in the ads, and they don't appear anywhere else.

Q: Is the Image Search Ad format available worldwide?
A: Image Search Ads are available in all countries, except for Argentina and France. Advertisers in those countries can still use this ad format, as long as they aren't targeting those countries with the ads.

Q: Can I track performance at the keyword level?
A: Yes, just make sure to create the ad in a new ad group.

Q: Can I use dynamic keyword insertion with Image Search Ads?
A: Yes, dynamic keyword insertion will work with the Image Search Ads.

For more help getting started with this new ad format, you can check out the AdWords Help Center.

The new match type is annotated with a + sign in front of the word that is to be modified. It's important to note that if you are currently using mostly broad match keywords, switching to modified broad match will most likely significantly reduce impressions.

Here is an example of how this match type works:

Regular Broad Match: Buy Makeup
Matching Examples: Buy Cosmetics, Cheap Makeup,

Modified Broad Match: +Buy +Makeup,
Matching Examples: Buy Maekpu, Buy loreal makeup

As you can see above, modified broad match will match you to misspellings, spelling variations, singular/plural variations, and stemmings (e.g., "floor/flooring", "Italy/Italian"); however, not to synonyms as regular broad match does.

If you are going to modify more than one word in the phrase, make sure you put a space in front of the plus symbol.

Correct Annotation:
+Buy +Makeup

Incorrect Annotation:
+Buy+Makeup

If you do not put a space, Google will ignore the plus symbol and treat the keyword as standard broad match!

Here is Google's official announcement of this new match type.

Here at ROI we look at modified broad match as another tool to have more control over your keywords, and squeeze more value out of your advertising dollar. Also, if you are currently only running your keywords in phrase & exact match, then using modified broad match is a great way to increase traffic without having to worry about the increased risk of irrelevant traffic incurred by many broad match searches. This feature is currently available to all advertisers in the US & Canada.

There's a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It's the only code that's available from the interface now, and nearly all of the documentation includes examples of this as the primary code to be used. Converting your code to the new async code might seem like it's just a hassle, but there are benefit to using the new code. Because the code loads asynchronously, there's no longer any danger that it will interfere with the loading of the rest of your page. This means that the code can now be placed up in the header of your pages rather than right before the closing </body> tag. The result is that you'll be able to track a greater percentage of your visitors than your were previously, which will improve the accuracy of your reports in Google Analytics. Now if your setup isn't too complex, converting won't be too big of an issue. Your old code might look something like this:

Notice that the only modification on this code from the standard code is the line for subdomain tracking. The approach to converting something like this to the new asynchronous code is pretty standard:

Google has provided several migration examples if you need more information. But what if your code is a bit more complicated? Perhaps you've added initial referrer tracking to your Google Analytics Tracking Code:

The trouble with this type of modification is that it includes a bit of logic in addition to the standard tracking method calls. Something like this certainly looks possible:

This will work just fine for this example. But your code most likely looks very different and may have even more modifications. The benefits of the asynchronous code certainly sound nice, but do you really have the time and resources to change the code, test it, and then figure out where you missed a bracket or comma? Fortunately, there's a fairly straightforward way to convert just about any traditional Google Analytics Tracking Code snippet to the asynchronous code:

I personally like this style a lot for several reasons. It can turn the conversion process from a 1 to 2 hour project to a 10 to 20 minute project. There are also far fewer chances to make mistakes. Rather than having to change every single line, you can follow a few simple steps: 1. Start with the following code:

2. Copy everything between "try {" and "} catch(err) {}" from your old code and put it where it says "// Put your code here." If your code is old enough that it doesn't have a try...catch block, just copy everything between the the last opening tag of your Google Analytics Tracking Code. 3. Replace "_getTracker" with "_createTracker". If you have multiple tracking objects, in addition to pageTracker, like a secondTracker, then you'll need to change the _getTracker lines for these objects a bit more. Something like this should work: secondTracker = _gat._createTracker("UA-XXXXXXX-Y", "secondTracker"); The "secondTracker" in quotes could be anything at all, but using "secondTracker" might make it easier if you have to reference this later on. If you have additional code, such as ecommerce code, you can convert these according to the migration examples. You can also follow the following steps: 1. Start with the following code:

2. Copy your additional code, minus any script tags, and paste it where it says "// Put your code here." 3. If the code used pageTracker as an object, then you're done. If the code uses secondTracker instead, then you'll need to change the "var pageTracker._getTrackerByName();" line to the following: var secondTracker = _gat._getTrackerByName("secondTracker"); You can also just add this line if your additional code uses both pageTracker and secondTracker. One thing that's worth noting in the all of the above async examples is that no where is pageTracker or any other tracking object declared as a global variable. This means that if you have any onclick events that use pageTracker, you'll need to update them as well. While this might seem like another pain to go through, it's actually very necessary to ensure that ga.js has loaded, the tracking object has been created, and all methods already applied to it have been run, in order, before the onclick event can run. The benefit is that you no longer have to use try...catch blocks, checks for object existence, and recurring setTimeout statements to ensure that everything works properly; it's all taken care of for you in a much more robust way. So let's say you had an onclick event like this: onclick="pageTracker._trackEvent('Videos', 'Play', 'Marketing Video', 10);" You would have two options for converting this to async: 1. onclick="_gaq.push(['_trackEvent', 'Videos', 'Play', 'Marketing Video', 10]);" 2. onclick="_gaq.push(function () { var pageTracker = _gat._getTrackerByName(); pageTracker._trackEvent('Videos', 'Play', 'Marketing Video', 10); });" Which option should you go with? Option #1 is usually best for simple onclick events like the one above. For longer, more complex onclick events, especially if you're setting them dynamically, option #2 makes a lot of sense since you can simply wrap all of your statements and simplify your conversion process. As a final note, if you need to use secondTracker or some other tracking object, this can be done option #1 style like this: onclick="_gaq.push(['secondTracker._trackEvent', 'Videos', 'Play', 'Marketing Video', 10]);" The name preceding _trackEvent in the must match the name you passed to _gat._getTrackerByName. For example, suppose your converted Google Analytics Tracking Code had the following statement: secondTracker = _gat._createTracker("UA-XXXXXXX-Y", "tracker2"); The correct way to reference this in your option #1 style onclick event would be the following: onclick="_gaq.push(['tracker2._trackEvent', 'Videos', 'Play', 'Marketing Video', 10]);" The reason you use tracker2 instead of secondTracker is that tracker2 is the name that the tracking object was registered under, while secondTracker is simply a local reference to the tracker2 tracking object. You can avoid this confusion by simply using the same name for both as shown earlier. Also note that we didn't register a name for our local pageTracker objects, so these use the default tracking object, which is referenced without a name in option #1 style statements. Feel free to leave comments if you have additional situations that steps don't seem to address. Also, while the above steps may be enough to fully convert your code, you may still want to consider purchasing support to do this, especially if you have a more complicated setup.

So, the question that's often been on my mind since we started managing Facebook advertising, is whether or not a certain kind of business is a good fit for the Facebook ad platform.

So, my Facebook PPC client experiences usually translate into recommendations for clients, but I've always known that those answers are a bit linear in nature and I have yet to find someone with a few more Facebook battle scars to provide more insights.

That was until yesterday, when I discovered a 10-question quiz for the business owner or PPC manager that may be wondering "Is Facebook for me" @ Perry Marshall's new website/tool www.isfacebookforme.com - catchy URL. Here you will find a series of 10 "Yes or No" style business model questions that "provide instant feedback on whether Facebook could be a main traffic source for your business."

I completed the survey for the client that we've had success with on Facebook, and it gave me a 6/10, meaning that "Facebook will probably be a significant way for you to get more customers affordably" - and I can say that it has!

So, if you're considering Facebook now, consider checking out this new tool and getting a heads up on these 3 questions that it can help answer:

- Can I advertise on Facebook and make a profit?
- Will my products appeal to Facebook users?
- How much time should I devote to understanding how to advertise on Facebook?

The quiz is here: www.isfacebookforme.com

Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score:

*Make sure visitors can easily find what your ad promises
*Don't copy content from other sites, make sure your copy is authentic and original

"Transparency"

*Openly share information about your business (contact information, address, about us section)
*Only charge for items that are actually ordered
*Follow through on every promo and promise you make

"Navigability"

*Make it easy for visitors to navigate around your site
*Avoid too many pop-ups, pop-unders, or other "annoying" elements
*Don't require visitors to register in order to get access to your site

For more information on which types of sites Google tends to give low quality scores to visit this informative page in their help center.

Poor landing page scores can lead to higher cost per clicks, limited ad exposures, and in some extreme cases Google may even shut down your account. Also, it's important to note that focusing and improving these aspects of your website is not a guarantee that your quality score will improve.

In Part 1 of this series, I showed how to launch YouTube promoted videos through Google AdWords.  When you promote one of your videos, you are paying YouTube to funnel more traffic to the video... but the traffic still stays on YouTube.  (Of course, you can include a call-to-action link in your video that goes to your website, but that is more a feature of the video than a specific advertising strategy.)

You probably want to do more than just get people to watch one of your videos in an environment controlled by YouTube.  You want to get people to come to your website where they can take a desired action and you can make money.

There are multiple ways you can get your ads to show on YouTube searches, inside and alongside other people's videos.  With the right targeting, this can be a very profitable way to take advantage of YouTube's enormous amount of traffic.

YouTube is a Google search partner.  If your AdWords campaign is opted into the Google search partners network (in the campaign settings), your ads will also be displayed on YouTube for relevant searches.  The problem is that Google currently provides no way to segment or optimize keywords/bids/ads for a specific search partner. 

Be aware that YouTube promoted videos get preference on their search result pages.  As more people use promoted videos, there won't be much room left for traditional text ads.

Ads on YouTube Content (Video) Pages

Ads on the YouTube content (video) pages can be one of three types: text, video, or image. In part one, I showed how to get your promoted YouTube video to show up on content pages.  In the section below, I'll explain how to target YouTube video pages with ads of various formats that take users directly to your website.

In order to use any of the ad formats described below on YouTube, you'll need to have the proper campaign settings in Google AdWords.

Step 1: Target managed placements

In the campaign settings, target "Relevant pages only on the placements and audiences I manage" in the Content network.

Step 2: Set YouTube as your only managed placement in your campaign ad groups

In the "Networks" tab in your ad group, add "youtube.com" as a managed placement.  You have a few options at this point.  You probably don't want to simply target all of YouTube with your ads -- instead you want to target only the YouTube visitors that would be interested in what you have to offer.

There are two methods available for targeting the specific segment of YouTube visitors most likely to be interested in your offer:

• Only target specific videos
  Instead of adding "youtube.com" as a managed placement, you can use the YouTube Video Targeting Tool to get the placement URLs for specific YouTube categories, channels, or videos.  Keep in mind that only a subset of YouTube videos are available for direct targeting.
  
• Refine your generic "youtube.com" placement with keywords
  If you'd rather target all videos related to a list of relevant keywords, then go ahead and add "youtube.com" as a managed placement, but refine your ad group targeting by adding keywords to the ad group as well.  Your ads will then only show on YouTube video pages relevant to your keyword list.  This is the simplest option and will usually give you more traffic than targeting specific videos.
  

Once the above campaign & ad group settings and placements are completed, the ad formats included in your ad groups will determine the eligible ad blocks on YouTube.  Below are the possibilities...

Ads Beside the Video

Image ads size 300x250 are eligible for display to the right of the video on YouTube.  This is a great placement that can yield high CTR for relevant ads.

Ads Inside the Video Itself

There are four ad formats available for getting your ad to show up in someone else's video:

1. Text Ads
   Any text ads you add normally to your YouTube campaign will be eligible for display in the bottom section of YouTube partner videos.  These show up for a few seconds during the video and then at the end.
2. Image Ads (InVideo Static Image)
   Image ads have a much higher CTR than text ads, so you should use this format whenever possible.  YouTube accepts in-video static images advertising size 480x70 that show up on the bottom of the video (like the text ad).  This isn't a standard image size within AdWords, so you'll need to add it through the Display Ad Builder tool.
   
   In the "Audio and Video" category, choose the "InVideo Static Image" format.
   
   
   
3. In-Stream Video Ad
   As above, the in-stream video ad is a Display Ad Builder format found in the same category.  It can either be 15 or 30 seconds in length and plays either before, during, or after the main video.  (The system chooses at what point in the main video your video ad will play.)

1. Create a Google AdWords campaign opted into both Google Search and Google Search Partners in the campaign settings.  If you want your promoted video ad displayed on relevant video watch pages across YouTube, you must also opt into Google's content network.  You may wish to create a separate campaign for this purpose so you can use different keyword lists for YouTube search vs. YouTube content targeting.
   
   
2. Create your ad groups as you would normally, but skew the keywords toward searches that would be popular on YouTube.  You can use the YouTube keyword suggestion tool for ideas.
3. The ads themselves are what makes this a YouTube promoted video campaign.  Don't include any standard text or image ads, otherwise the network settings above will kick in and you'll indeed be targeting Google search + partners.  Include only ads of a specific format: a Display Ad Builder ad using the "YouTube Promoted Videos Template." This is found in the "Audio and Video" category of Display Ad Builder.  Once you choose this format, you'll be able to select the YouTube video you wish to promote.
   

1. Sign in to your YouTube account
2. Click Account at the top of your dashboard.
3. Click Edit next to the video you will be promoting.
4. Fill in all required fields under Call-to-Action Overlay.
5. Click save changes when you're done making all changes to your video.

The grand prize winner will receive all of the following amazing services and resources to help grow their business faster:

• BigCommerce Diamond Store, with two-year free subscription
• Professional store redesign & migration of the store to BigCommerce
• Two-year MailChimp email marketing subscription
• One-year Fan Appz Pro license for social media marketing
• Google AdWords Account Audit & Strategy Session* from ROI Revolution!
• Online sales and marketing program consulting from Sales Rescue Team
• Significant promotion & various PR opportunities
• Full case study posted on BigCommerce.com

Four runner-ups will receive a two-year BigCommerce Gold Store subscription, PR opportunities and a case study on BigCommerce.com.

BigCommerce invites eligible contestants to submit their videos now through June 15, 2010. Five finalists will be selected by the judges to enter the final round, at which point finalist videos will be posted on the BigCommerce web site and Facebook page where the public will have an opportunity to vote for their favorite submitted video. Public voting runs from June 29, 2010 through July 9, 2010. The grand prize winner will be announced on July 15, 2010!

To be eligible, contestants must be online merchants based in the U.S. with less than 1,000 products on their site and have been selling online for at least one year. The contest is open to both current BigCommerce clients as well as customers using other ecommerce shopping cart platforms.

More contest details and official entry guidelines can be found here. Good luck and we look forward to helping develop the next ecommerce giant!

*Don't qualify for the contest but still want to grow your online business? Learn how we can help you get the most out of your online advertising with a comprehensive AdWords account audit & strategy session!

UPDATE:
As of May 25, 2010, the contest is now open to anyone (18 years or older) in ANY country with little to no experience selling online!

The contest was previously limited to US residents only with at least one year of online selling experience.

Click here for all the details and official entry guidelines. Best of luck to all the contestants out there!

So how do you target the fun box? The fun box is not found in the placement tool, so you need to add this in manually as a managed placement (in the networks tab):

If you see gmail is performing well for you, it's best practice to create a separate campaign that targets only gmail users.

Here are the benefits of creating separate gmail targeted campaigns:

• Write specific ads tailored to Gmail users
• Develop keyword themes around Gmail messages (advanced strategy)
• Controlled budgets
• Transparency of performance

It's not necessary to create gmail targeted campaigns when you are first testing out Google's content network. The best strategy is to first start with a keyword targeted (or contextually targeted) content campaign, and monitor the performance of mail.google.com on the networks tab. If you see traffic and conversions are high, it's a good idea to go ahead and separate out mail.google.com traffic into a separate campaign.

At the top of the report, change the 'Distribution' to Yahoo Partners. Then select a date range (I'd recommend about 5 months) and sort the data by cost. You'll easily be able to see if certain search partners are costing a ton and not converting!

Once you find search partners that are not performing well for you, you can actually add them as blocked domains under the 'Administration' tab:

Adding blocked domains is currently only an option in Yahoo, as Google will allow you to either opt in or out of their search partner network. Hopefully Google will also give advertisers this option in the near future!

Brad is a long time internet marketing veteran who regularly speaks at search marketing conferences throughout the country and is the only Google AdWords Seminar Leader in the world who teaches, under Google's authorization, AdWords 301 and 302.

I've personally used Brad's techniques to come up with powerful new ad text for my clients, find new keyword opportunities, and find areas where my bids were limiting exposure on profitable keywords.

Brad has recently written a new book, Advanced Google AdWords, and we've already purchased five copies for our office.

We've got a unique opportunity to join us for a live webinar with Brad Geddes. Brad will shed light on the 6 most important AdWords reports that will give you all of the actionable insights you need to make some powerful changes within your AdWords account.

The AdWords report center is a powerful tool that should be leveraged by every advertiser, but without knowing what data to focus on it's easy to waste time running useless reports.

The webinar will be on Thursday, April 22nd at 2pm ET.

Click here to get signed up for this free event:

https://www1.gotomeeting.com/register/855171728

Hosted by: ROI Revolution's CEO, Timothy Seward
With Guest Presenter: Brad Geddes, Founder of bgTheory

We are extremely excited to have the opportunity to host a webinar with Brad. You don't want to miss this opportunity!

https://www1.gotomeeting.com/register/855171728

Corey Trent over at Marketing Experiments recently published an article on Google's new lead capture extension where he and I discuss the impact that a feature like this will have on AdWords, businesses and PPC in general.

If you're running AdWords to generate leads, check it out. You just might catch a glimpse of the future of your online advertising!

What I mean is that when you view a profile's report, if you want to apply an Advanced Segment, you have to expand the drop down or click the link in the left nav, click a few more things, and then finally it's applied.

That's OK if you need that advanced segment infrequently. But what if you have an Advanced Segment you use constantly, all the time, maybe even every time you view a particular profile? Then this process becomes a bit of a hassle.

Enter Default Applied Advanced Segments.

Currently, Default Applied Advanced Segments are both login based and browser based. Custom Advanced Segments are already login based, so that's no big deal. But if you access Google Analytics from multiple machines on a frequent basis, you might be frustrated if you have to set up your Default Applied Advanced Segments on each machine.

Eventually I would like to overcome this limitation, but this is a bit beyond what I've done so far, so it will likely be a while before I can come out with the update. I would also like to create a version of this that is managed at the admin level. That way, any admin will be able to set up which advanced segments are applied to the profile by default, and can change this for other users.

You can get in on the action by:

1. Getting Firefox
2. Getting Greasemonkey
3. Getting GARE

Of course, if you already have Firefox or Greasemonkey, you can bypass the appropriate step(s).

I would also like to get some feedback as to how useful this feature is so far. This blog post is intentionally devoid of details on how to use this feature. I'm hoping that this feature will be both obvious and discoverable. So let me know what works, what doesn't, or what else you might like to see, and I'll see what I can do.