The ROI Revolution Blog

Consider the Benefits of Google’s Trusted Stores

September 4, 2012


Google Trusted Stores is designed to help customers easily find merchants who offer a superior online shopping experience.

Google is making an extra push to expand their Trusted Stores program with the roll out of Google Shopping. This badge will be shown next to your listings across Google properties, including the new Google Shopping.

Google also provides $1,000 purchase protection for all Google Trusted Stores as reassurance to shoppers.

To have a Google endorsed advantage over your competitors, Google requires that you commit to and maintain certain consumer quality guidelines. For example, merchants must have clearly posted Terms of Service, Privacy Policy, Return Policy, and Shipping Policies. Additionally, merchants must maintain performance standards in compliance with Google’s program to keep the Trusted Store badge.

The table of metrics and performance standards is below:


Additionally, Google is helping by adding an endorsement to retailers’ websites who have applied, are qualified, and accepted into the program. The badge displayed on a retailer’s site will allow customers to hover over it to see performance stats.

Joining Google’s Trusted Stores is a free service. Just fill out the interest form, and Google will contact you with further details as they expand this program.

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