In July, Google launched a pilot program for their new Search As You Type search bar for retail advertisers. Employing the power of Google instant search results, retailers can use this feature to enhance their current website's search functionality for free up to 25 million searches annually.
Having better search capabilities on your site can often equate to an uplift in sales - making this new feature worth testing for online retailers. It provides instant search results by matching your onsite user searches to relevant products.
Search As You Type is customizable to allow for enhanced merchandising for any retail site. Currently this feature is available for online retailers located in the U.S. who are active AdWords advertisers.
Learn more about this feature in this video from Google.