The ROI Revolution Blog

Extend Your Best Season with Remarketing

February 13, 2012

Remarketing can extend your busy season by giving you access to your past website visitors after they leave your site. However, without a thoughtful implementation, your remarketing effectiveness is severely crippled.

Here are three tips to get you started:

Set up multiple remarketing lists
With lists, you're able to target cohorts of your website visitors with the most relevant ads pointing to the most appropriate landing pages.

Set long initial list durations
Google supports remarketing up to 540 days from a visitor's last visit to your site. Use the maximum duration and then make sub lists for shorter duration segments. This gives you the most flexibility with promotions.

Use list combinations & exclusions
Your most receptive remarketing lists will likely include combinations and exclusions of other existing lists, such as "all visitors interested in 'Category A' who visited the site within the last 24 hours but aren't yet buyers."

Get started remarketing today to make the most out of the website traffic you already have!

Take the next step. Ecommerce retailers spending at least $500/mo. in AdWords qualify for a free 20-minute Google AdWords account review.

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