Mixed Type Custom Variables in Google Analytics
Google Analytics features 3 types of custom variables: page-level, session-level, and visitor-level. The official Google Code documentation on custom variables is pretty explicit about the fact that it’s best not to mix types: “Generally it is not recommended to mix the same custom variable slot with different types as it can lead to strange metric […]
8 Reasons to Bid on Your Own Branded Keywords in Paid Search
We’re sometimes asked “why should I bid on my own branded keywords?” In most cases, the asker wants to know if they can save money (or improve ROI) by not bidding on their brand keywords. It’s an interesting question, with a not-so-simple answer. Each click costs money, so yes, theoretically, you can save money by […]