In my desperate search for the perfect web analysis and optimization toolbox, I can’t help but be drawn to new tools and gadgets whenever I get a chance. Of course some disappoint, and some are amazing – but it always comes down to the question of value.
Back on Valentine’s day, I had the wonderful opportunity to present some of the results of my curiosity to a great crowd at the 2011 Internet Retailer Web Design and Usability Conference in Orlando, and I’d like to be able to share some of the tools I discussed with you, too.
Hopefully you’ll be able to find at least one tool that can help you gain a little insight into what your users are thinking when they visit your site and give you some great ideas for analysis and optimization.
Here is the summary of all tools, tips, and resources we covered in our presentation, which was called Measure and Optimize your Web Site Without Going Broke.
Due to time limitations, I’ve had to leave many great tools out. For example, Crossbrowsertesting.com is a fantastic tool for developers and designers – you may be surprised to see how your site looks in different browsers (including mobile ones)!
If you have used another great free or inexpensive tool and would like to share it with everyone, please leave a comment!
Finally If you want to read more about the presentation, here are two articles (the first one’s worth it just for the horrible photo of me):
Low-cost web tools can unearth a treasure trove of data
Free analytics tools offer big help to retailers with small budgets