Handling Email Referrals in Google Analytics

If you’ve spent any time looking through your traffic sources in Google Analytics, particularly your email referral sources, you may have noticed a lot of your traffic coming various mail sources: Clearly it’s not terribly useful to see your traffic broken out this way. At the very least, you would want to consolidate all of […]

Google Analytics Subdomain Tracking

If you do a quick search on “Google Analytics Subdomain Tracking”, you may have noticed that many of the top results are either woefully out of date or rather confusing. The purpose of this post is to provide my recommendations for Google Analytics subdomain tracking as of the current version of the asynchronous Google Analytics […]