Fend Off Google Ads Trademark Infringement with Google’s Help
Name-brand keywords are some of the best performing you can find. In competitive markets, searching for trademarked terms usually reveals a dogfight, with the rightful owner at the top of the pile. However, this fight to bid on competitors’ trademarked terms is in fact Google Ads trademark infringement and is becoming more and more common. […]
Mixed Type Custom Variables in Google Analytics
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. Google Analytics features 3 types of custom variables: page-level, session-level, and visitor-level. The official Google Code documentation on custom variables is pretty explicit about the fact that it’s […]
8 Reasons to Bid on Your Own Branded Keywords in Paid Search
We’re sometimes asked “why should I bid on my own branded keywords?” In most cases, the asker wants to know if they can save money (or improve ROI) by not bidding on their brand keywords. It’s an interesting question, with a not-so-simple answer. Each click costs money, so yes, theoretically, you can save money by […]
Meta Advertising = Relationship Building
About 3.7 billion consumers use Meta worldwide. There is no denying that brands should build a presence on the Meta platforms (Facebook, Instagram, Messenger, and Audience Network) – but more than that, brands should utilize Meta advertising to build relationships with customers. A recent Harvard Business Review survey concluded that more than 80% of consumers […]
Handling Email Referrals in Google Analytics
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. If you’ve spent any time looking through your traffic sources in Google Analytics, particularly your email referral sources, you may have noticed a lot of your traffic coming […]
Google Analytics Subdomain Tracking
Note, this blog is related to Universal Analytics, which has been deprecated. To view information about Google Analytics 4 (GA4), please visit our Latest Updates on GA4. If you do a quick search on “Google Analytics Subdomain Tracking”, you may have noticed that many of the top results are either woefully out of date or […]