The ROI Revolution Blog

Urchin 7 "First Look" Webinar Report

September 17, 2010

With the new arrival of Urchin version 7, we hosted a "first look" webinar last week with one of our biggest crowds ever. We got multiple requests for a recording or replay of the new features we covered. This recording is now available!

We've already scheduled another LIVE Urchin 7 webinar. Of course the best thing about a live webinar is the audience question and answer portion with our Urchin expert, Jeremy Aube - so we suggest you make room in your schedule to attend the webinar live.

During our last live webinar we noticed a common interest in one of Urchin 7's new features: Permalinks, which allow you to email a link to anyone that will take them directly to a specific Urchin report. Get in on the Q&A action during our next LIVE Urchin 7 webinar.

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Filed under: Urchin Software

Posted by Kathy Scott, Marketing Manager at 1:24 PM

Save Seconds with Google Instant

September 15, 2010

Search has now entered warp-like speeds. Google Instant, the latest search feature launched last week, aims to eliminate 2 to 5 seconds of the everyday user's search equation, delivering immediate results as the query is being typed. Simply enter a phrase in the search box and the results appear without needing confirmation from the enter key or search button.

As you type, Google Instant will even attempt to complete your query with a top predicted search phrase (in a light gray font) and automatically display the results for that suggestion. Predicted results will often be localized, depending on your IP address or location settings. At the time of this post, Google Instant is open to seven countries (US, UK, France, Germany, Italy, Spain, and Russia) and favors more recent browser versions (Chrome v5 and v6, Firefox v3, Safari v5, and Internet Explorer v8).

Instant is only available on Google.com, and does not run directly from iGoogle, search field boxes built into web browsers, or other applications; however instant results for mobile search is currently in the works. If a user's connection is running slowly, Google can detect this and automatically disable the feature.

Where pay-per-click advertisers are concerned, this does affect how impressions are calculated for search campaigns.

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Filed under: Online Advertising

Posted by Kyle Duchesneau, PPC Specialist at 12:54 PM

New Arrival! Urchin 7 Released...Sign up for "First Look" Webinar

September 3, 2010

urchin partner Urchin version 7 is officially released. We're excited about the launch of this new version of software which has added many super useful analysis features.

But before we get to the new features, we'll explain a little bit about the software and how it's used.

Urchin Software from Google is an enterprise level web analytics solution similar in scope to Google Analytics (Urchin is actually Google Analytics' predecessor), however Urchin is a software installed, hosted, and managed by the customer. Unlike Google Analytics, Urchin is not free (there is a $9,995 license fee) and requires experienced technical staff for installation.

Urchin helps website owners to better understand their online marketing initiatives, website traffic characteristics, and visitor's browsing experience. Those who benefit from Urchin the MOST would be those who prefer to keep their data on machines they control, those who would like to process historical data, those who need their data audited by third parties, and those who would like to track an intranet. Examples of companies who have purchased Urchin in the past are government institutions, large corporations, and universities and colleges.

Now for the good stuff - a few of the new and improved features of Urchin 7 include: