The ROI Revolution Blog

GARE: Updated Google Analytics Dimensions Drop-down

August 9, 2010

falling drop

If you’ve been following GARE since the beginning, you know that the very first thing GARE ever did was add additional dimensions to the segment (now dimension) drop-down and make these available for nearly every report. As time moved on, more and more segments were added, and the list began to get rather long and unwieldy.

Well, a few weeks back, the dimensions drop-down in Google Analytics underwent a fairly major overhaul. If you haven’t seen it yet, it looks something like this:

new dimension drop-down

Clicking the above image will display a larger, more readable image.

I’d like to point out several excellent features in the new drop-down:

1. Categories:

dimension drop-down categories

Clicking on any of the categories will show you a column of all the available dimensions just for that category. This new level of organization also makes the dimension drop-down more tight and compact.

2. Descriptions:

dimension descriptions

This saves you from having to click a dimension and guess what it is based on the entries that show up. Segmenting is now much friendlier.

3. Searching:

searching for dimensions

Type a few letters in the dimension you want and you’ll see only the dimensions that match those letters. Pretty slick.

Needless to say, when all of these great usability enhancements were added to the dimension drop-down, it broke GARE’s additions to the list. Because the changes were so significant, it ended up requiring a complete rewrite of the dimension code.

Now GARE is even better! Take a look:

GARE enhanced dimension drop-down

No more ridiculously long list of dimensions! Now, not only does the modified list actually fit on the page, but it integrates fully into the new features of the dimension drop-down:

  1. Every added dimension is placed in appropriate categories. If there was no appropriate category, I created a new one.
  2. Nearly all of the dimensions also include descriptions automatically; I didn’t have to write a single description.
  3. When you search for a dimension, the added dimensions are included if they match your search.

As you can see, now is a great time to get the latest version of GARE. Here’s how you do it:

  1. Get Firefox
  2. Get Greasemonkey
  3. Get the GARE

I’d like to thank Olivier at Resoneo, who suggested making additional AdWords dimensions available outside of the AdWords reports, and everyone else who expressed a wish to see GARE fixed. I also want to officially welcome any comments regarding broken GARE features, new features you’d like to see in GARE, or anything else related to GARE or the newly-enhanced Google Analytics dimension drop-down.

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