The ROI Revolution Blog

Want Higher Landing Page Quality Scores in Google? Here's How:

June 23, 2010

Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser's landing page quality score.

quality.jpg

Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score:

"Relevant & Original Content"

*Make sure visitors can easily find what your ad promises
*Don't copy content from other sites, make sure your copy is authentic and original

"Transparency"

*Openly share information about your business (contact information, address, about us section)
*Only charge for items that are actually ordered
*Follow through on every promo and promise you make

"Navigability"

*Make it easy for visitors to navigate around your site
*Avoid too many pop-ups, pop-unders, or other "annoying" elements
*Don't require visitors to register in order to get access to your site

For more information on which types of sites Google tends to give low quality scores to visit this informative page in their help center.

Poor landing page scores can lead to higher cost per clicks, limited ad exposures, and in some extreme cases Google may even shut down your account. Also, it's important to note that focusing and improving these aspects of your website is not a guarantee that your quality score will improve.

If our experiences with paid search have taught us anything, it's that deliberate keyword lists, tightly structured accounts, and proven ads are only half of the equation. Intuitive landing pages tested with Google Website Optimizer experiments are just as essential for profitable PPC results. Learn more about how we maximize ROI from the search to the finalized sale.

Comments

PPC Management - Brian said:

Hi Page,

While each of your points are probably helpful, their ability to really affect overall quality scores is pretty minimal.

Which is unfortunate, since we can control that.

In the end, improving CTR% wins in the quality score game, no two ways around it.

July 2, 2010 8:53 PM

pernille siesing said:

great article

August 3, 2010 5:48 AM

Rio Bintoro said:

Thanks for this great article,expecially about "Navigability"

August 5, 2010 2:02 PM

Jeorge Peter said:

Important point here is "Navigability". Developers must take this seriously when talking about having higher landing page. As a user, I don't want to be annoyed by pop outs or I'll leave the site.

August 17, 2010 1:15 AM

Elissa said:

finally i find something that i want to know..
thanks for this useful information..

October 16, 2010 1:05 PM

PPC Management - Brian said:

Hi Page,

While each of your points are probably helpful, their ability to really affect overall quality scores is pretty minimal.

Which is unfortunate, since we can control that.

In the end, improving CTR% wins in the quality score game, no two ways around it.

July 2, 2010 8:53 PM

pernille siesing said:

great article

August 3, 2010 5:48 AM

Rio Bintoro said:

Thanks for this great article,expecially about "Navigability"

August 5, 2010 2:02 PM

Jeorge Peter said:

Important point here is "Navigability". Developers must take this seriously when talking about having higher landing page. As a user, I don't want to be annoyed by pop outs or I'll leave the site.

August 17, 2010 1:15 AM

Elissa said:

finally i find something that i want to know..
thanks for this useful information..

October 16, 2010 1:05 PM

PPC Management - Brian said:

Hi Page,

While each of your points are probably helpful, their ability to really affect overall quality scores is pretty minimal.

Which is unfortunate, since we can control that.

In the end, improving CTR% wins in the quality score game, no two ways around it.

July 2, 2010 8:53 PM

pernille siesing said:

great article

August 3, 2010 5:48 AM

Rio Bintoro said:

Thanks for this great article,expecially about "Navigability"

August 5, 2010 2:02 PM

Jeorge Peter said:

Important point here is "Navigability". Developers must take this seriously when talking about having higher landing page. As a user, I don't want to be annoyed by pop outs or I'll leave the site.

August 17, 2010 1:15 AM

Elissa said:

finally i find something that i want to know..
thanks for this useful information..

October 16, 2010 1:05 PM

PPC Management - Brian said:

Hi Page,

While each of your points are probably helpful, their ability to really affect overall quality scores is pretty minimal.

Which is unfortunate, since we can control that.

In the end, improving CTR% wins in the quality score game, no two ways around it.

July 2, 2010 8:53 PM

pernille siesing said:

great article

August 3, 2010 5:48 AM

Rio Bintoro said:

Thanks for this great article,expecially about "Navigability"

August 5, 2010 2:02 PM

Jeorge Peter said:

Important point here is "Navigability". Developers must take this seriously when talking about having higher landing page. As a user, I don't want to be annoyed by pop outs or I'll leave the site.

August 17, 2010 1:15 AM

Elissa said:

finally i find something that i want to know..
thanks for this useful information..

October 16, 2010 1:05 PM

PPC Management - Brian said:

Hi Page,

While each of your points are probably helpful, their ability to really affect overall quality scores is pretty minimal.

Which is unfortunate, since we can control that.

In the end, improving CTR% wins in the quality score game, no two ways around it.

July 2, 2010 8:53 PM

pernille siesing said:

great article

August 3, 2010 5:48 AM

Rio Bintoro said:

Thanks for this great article,expecially about "Navigability"

August 5, 2010 2:02 PM

Jeorge Peter said:

Important point here is "Navigability". Developers must take this seriously when talking about having higher landing page. As a user, I don't want to be annoyed by pop outs or I'll leave the site.

August 17, 2010 1:15 AM

Elissa said:

finally i find something that i want to know..
thanks for this useful information..

October 16, 2010 1:05 PM

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