Introducing Image Search Ads

If you’ve used Google Image Search at all recently, you’ve probably noticed that things are looking a bit different thanks to a redesign launched by Google last week. The images are grouped closely together, which allows more results to be displayed on the page. If you mouse over a specific image, the image expands out […]

Converting To Asynchronous Code

There’s a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It’s the only code that’s available from the interface now, and nearly all of the documentation includes examples of this as the primary code to be used. Converting your code to the new async code might seem […]

Want Higher Landing Page Quality Scores in Google? Here’s How:

Google Recently rolled out a new series of advanced tests for their Google Advertising Professionals program, and in some of the study material they explain what affects advertiser’s landing page quality score. Here are three areas Google wants you to focus on to help ensure your website receives a decent quality score:

GARE: Default Applied Advanced Segments

I was thinking the other day about some of the problems with Advanced Segments in Google Analytics. Don’t get me wrong, I like the feature quite a bit and use it all the time. The main problem I have is that advanced segments require an extra step. What I mean is that when you view […]

Why You Shouldn’t Use the Top Landing Pages Report in Google Analytics

If you’re trying to get landing pages that really grab your visitors, there’s one Google Analytics report you absolutely cannot live without. And guess what? It’s not Top Landing Pages. Before I unveil the report that ROIers use to do quick landing page analysis, let’s find out why we’re not big fans of the built-in […]

Using Google Insights for Search for Seasonality Trends

Use the Google Insights for Search tool to check the seasonality of your major keywords. This tool also shows you countries, states, and metro areas that search highly for your terms. According to Google, Insights for Search is a tool where users “can compare search volume patterns across specific regions, categories, time frames, and properties.” […]

Custom Variables in Google Analytics

In the Fall of 2009, Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable. While the User Defined method was useful for segmenting traffic into members vs […]

Is it Time For a Winter PPC Account Makeover?

January is a fresh start, a time for resolutions, and a time for cleaning up the mess made from the holiday season. The same should apply to your Pay-Per-Click campaigns. Breathe new life into them with fresh keywords, ad text, and competitive research. Here is a 5 step plan to give your PPC accounts a […]