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For PPC Beginners ONLY: AdWords Academy online training course
October 6, 2009
Learn how to set up your Google AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.
The best part is that this course is for the true AdWords beginner; we'll practically be showing you every button you need to click to get the job done. If you've been putting off starting your own Google AdWords account or have paused it because it was losing money, you'll want to be sure to attend this course and learn to do it the right way.
Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all US paid search advertising comes from Google AdWords.
Beginner Google AdWords Academy Online Course dates and times:
- Tuesday, October 27th, 1:30pm ET (This date has passed): Introduction to Google AdWords (available on demand via the All Access Pass)
- Thursday, October 29th, 1:30pm ET (This date has passed): Properly Setting Up an AdWords Account (available on demand via the All Access Pass)
- Tuesday, November 3rd, 1:30pm ET (This date has passed). Advanced AdWords Features(available on demand via the All Access Pass)
Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.
Online Training Topics
Learn how to set up your Google AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.
Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak.
| Session 1: Intro to AdWords |
Session 2: Proper Account Set Up |
Session 3: Advanced Features |
Introduction to Online Advertising
Benefits and features of AdWords
Basic Terminology
|
Creating a Campaign
|
Optimization
Reports
Google Analytics
|
Proper Account Structure
AdWords Interface
|
Editing Campaign Settings
|
Tools
Bidding
Other Advertising Options
Billing cycle and optionsSteps to setting up an account
|
Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.
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All three sessions are now available on demand via the All Access Pass.
Meet the Academy Instructors
Timothy Seward is founder and CEO of ROI Revolution. Timothy's firm is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. Timothy has a bachelor's degree in Computer Science from Florida Gulf Coast University. His company serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.
Mike O'Rourke is a PPC Account Manager at ROI Revolution. Mike joined the company in January of 2008 after graduating with a B.A. in Communication Media Studies from North Carolina State University in Raleigh, North Carolina in 2007.
See you during the academy!
We've recorded a few more AdWords strategies and posted a six-minute video to help you get better results with your online advertising.
Posted by Kathy Scott, Product Marketing Manager at 2:48 PM
Permalink | Comments ( 7 ) | TrackBacks ( 0 )
Filed under: Online Advertising
Tagged as: Pay Per Click, Training
Comments
Will the course be recorded so I can watch it, since it is in the middle of my workday
Thank You Don
October 19, 2009 10:14 PM
said:@Michelle:
The easiest thing to do would be to set up the "press play" action as a goal within Google Analytics. You can then use this goal within the AdWords UI as you can now import Google Analytics goals directly into AdWords. It's not the same as Conversion Tracking, but it will still enable you to easily see CPA and Conversion Rate within the AdWords interface.
If that's not enough however, there are ways to dynamically call the Conversion Tracking code on an event, but we've found them to be somewhat unreliable.
October 20, 2009 8:12 AM
Hi,
Do you have any further dates for another Beginners Training Session as I am away next week and unable to attend.Thanks Regards Julie
October 21, 2009 10:48 PM
Not clear how we will sign up for sessions two and three, if that is managed separately? thx
October 22, 2009 8:47 AM
@Karen:Thank you for your comment! The training sessions lead into each other, so if you're registered for session 1, you'll receive an follow up email containing the link for session 2 and then 3. See you on the training sessions!
October 22, 2009 9:26 AM
said:@Don & @Julie: We are recording the entire (all three sessions) course and all sessions will be available on demand for a minimum of six months with your own private login. This way you can watch all sessions anytime you want. The cost is $97, it's called our "All Access Pass" and you get a downloadable workbook plus a bonus session not available to folks participating in the live sessions.
Scroll to the bottom of this page to learn more: http://www.roirevolution.com/google-adwords/adwords-training-page.htm
I attended both of the Google Analytics seminars in Chicago last month ... very, very good stuff. Now, I'm implementing some of what I learned and I ran into something I cannot figure out.
I'm running a Google Adwords campaign with several ad groups. The "conversion" for each of these ads happens when a user presses "play" on a video player (flash).
I'm trying to set up Adwords Conversion Tracking for these ads, but since there is no actual page generated when a user clicks "play" (I use _trackPageview() to track "press play" in Google Analytics) I'm not sure how to proceed.
Where would I put the Adwords Tracking Code if there's no actual page?
Do you have any suggestions for Adwords conversion tracking for a video player?
October 12, 2009 9:48 AM