Use ALL 3 Google AdWords Keyword Match Types for Google Search
One pattern we often see when conducting an AdWords account audit and strategy session for an advertiser, or when beginning work with a new client is that there are only broad match keywords throughout the AdWords account. Ideally, you should bid on all three match types of every keyword you decide to include in your […]
For PPC Beginners ONLY: AdWords Academy online training course
Learn how to set up your Google AdWords account step by step from the very beginning. We’ll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time. The best part is that this course […]