The ROI Revolution Blog
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Using Google Analytics to Your PPC Advantage: Geo Targeting
September 15, 2009
Strategy: Using Google Analytics, you can see which cities and states are performing well, and you can create separate PPC campaigns for those areas with higher bids. Conversely, you can see which cities and states underperform, and you can isolate and bid them down or eliminate them altogether.
Google Analytics can reveal so much invaluable information about your online (and offline) marketing efforts, and uncovering where the majority of your traffic and customers come from is just one of the many important pieces of the marketing pie. Using different reports and segmentations in Google Analytics can shed light on where you should be focusing your marketing.
Posted by Erin Skinner, PPC Specialist at 4:38 PM
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Filed under: Online Advertising
Tagged as: Google Analytics, Pay Per Click
New Webinar for Ecommerce Sites ONLY: Optimize Your Product Listings on Shopping Engines
September 5, 2009
Wouldn't you like to know how to optimize your product listings on shopping engines? With today's economy every little bit helps. If you're not already listed on comparison shopping engines such as Amazon and Shopping.com, we'll cover the basics and for those of you who are listed, wouldn't you like to get more out of it?
On Thursday, September 10th, 2009 at 4:00 pm Eastern (1:00 pm Pacific) Timothy Seward, CEO of ROI Revolution, Inc. will host with guest presenters John Kleven, CEO of Versafeed.com (pictured left with his Senior Feed Engineer, Andy Hund) a 45 minute presentation detailing how to get your products optimized and listed on comparison shopping engines and marketplaces.
This webinar is ideal for online retailers looking to expand sales. Every day, thousands of consumers visit these popular shopping portals to search for products. Don't miss out on this source of income.
Posted by Kathy Scott, Product Marketing Manager at 3:28 PM
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Filed under: Online Advertising
Tagged as: Improving Conversion, Web Marketing
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