Five Google Analytics FAILS
Here at the ROI Revolution blog, we usually strive to provide you with helpful how-tos and the best examples on making your Google Analytics accounts lean, clean, and useful. Today, we’re going a different route in the hope that instead of teaching by example, we can show what not to do. Ladies and gentlemen, I […]
Keeping an Eye on the Competition
There’s an old saying that goes something like: “Keep your friends close, but keep your enemies closer.” While PPC marketing is a highly competitive industry by nature, keeping your competitors close to you may be easier than you think. Performing a simple competitive analysis on a routine basis will help you uncover your competitors’ deepest […]