June 29, 2009

Urchin has done it again! Version 6.6 is available for purchase, as an update to your already purchased license and for trial.

Version 6.6 introduces some really great improvements to the software including:

A deeper integration with Google AdWords, including Budget Alerts, a Keyword Generation Tool, direct links to AdWords (so you don't have to switch between programs), an Urchin Tag Manager, AdWords Optimizer, and a Copy Campaign Tool!

New Reporting:

Time On Site Report under Content Optimization, Content Performance, Engagement Metrics
An entirely new reporting section called Advertiser View and Section (If you're upgrading from an older version of Urchin, you'll need to reprocess your data to populate these reports.)
Click here for a complete list of Urchin 6 Reports

Also new:

External Authentication (LDAP)
New Urchin "Home" Page (modified to provide metrics for all the profiles that are visible to the logged-in user)
Automated CPC Data Import from Yahoo Search Marketing (YSM)
Data Export API

For more information on the benefits and features of Urchin 6.6, check out this table.

If you currently own Urchin 6, simply download the software to have the latest updates.

If you don't yet own Urchin 6 Software you can purchase it online for a one-time licensing fee of $2,995.

Interested in learning more about Google Analytics?
Attend our LIVE Google Analytics Seminars for Success training in Atlanta, GA Wednesday, April 14th, 2010 and Thursday, April 15th, 2010 or get the latest tips and tricks sent to you via our free, twice-monthly Google Analytics newsletter.

Posted by Kathy Scott, Product Marketing Manager at 2:15 PM

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