The ROI Revolution Blog

Tie It All Together: Linking Google Analytics Goals With AdWords

June 19, 2009

Isn't it annoying when you have to click back and forth between your Google AdWords account and your Google Analytics account to see which campaigns, ad groups, and keywords are bringing the most profit bearing conversions for you? Well I have good news... You don't have put up with that headache any longer!


We've seen it in our client accounts for some time now, but Google has just announced that it is now possible to import your goals and transactions from Google Analytics into your AdWords account.

To be able to do this, you must first have your Google AdWords account linked with your Google Analytics account. Once that is set up, you just have to make a few clicks, and you're done.

In the new user interface, you can find conversion tracking under the tools tab.

ga goals new ui.JPG


In the old interface, you can find the Conversion Tracking section under the Campaign Management tab. You should see a box that allows you to "Link your Analytics Goals and Transactions."

please work!.jpg

Click on that link, and you'll see a list of all goals and transactions you've created in all profiles of your Analytics account. Simply select which ones you want to see in AdWords and click "Link". You are also able to edit the action names.

Your current AdWords conversion actions will remain as you've set them up. Similar to adding additional conversion actions, the reporting should look the same to you, but now, AdWords is including all of the goals you've just linked to and takes all of those conversions into account when calculating your conversion rate and cpa.

You can now take the time you previously spent going back and forth between your two accounts and can spend it optimizing your AdWords account to bring in the most profits for you!

Google Analytics for Online Advertisers
Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.

Comments

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

Werner said:

A very useful option indeed. I activated it already and wonder how the translation from GA's transaction-related data to acquisition-oriented AdWords-conversions will work.

While the AdWords data flowing into GA is pretty well tranlated into GA's transaction based arrangement, I am curious how this will actually work from GA into AdWords.

June 19, 2009 11:33 AM

Greg said:

Any downside to this?

Previously, if I tracked leads in AdWords, I could see that a certain campaign had ten conversions (leads) at $12 per lead.

AdWords already has the capability to let you track other goals, such as a view of a key page, but if you do that, you have a problem. When you see 10 "conversions" for a campaign, you don't know if that's 1 lead and 9 page views, or 9 leads and one page view. You can't tell at a glance from the web interface what's going on. You have to run a report.

Now I can "import" goals from Google Analytics. In your experience, can I still see leads, or do the new goals from Google Analytics get mixed in, so the only way to see what's what is by running a report?

June 19, 2009 3:00 PM

Mehdi said:

And what about the two different set of cookies? Their duration as responsible for the conversion is different so don't you think it will bring many confusions?

June 19, 2009 4:29 PM

BrainAds said:

question:
doesn't this method polute your conversion rate in adwords? Because if you were already measuring conversions in Adwords why should you also measure other goals from analytics that that have no immediate relation with your campaign?

June 20, 2009 4:44 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@BrainAds: This is a good question. Importing your GA goals into AdWords could add some confusion to your data as it is reported in the Campaigns tab. However the conversions by goals will be detailed out if you look in the Conversion Tracking section under Tools in the new UI. The perk of importing the goals into AdWords would be the convenience of seeing all of the data you're interested in at once instead of having to look in two different places. It may not be the best approach for everyone, but it's nice that AdWords has made it an option.

June 22, 2009 9:22 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Greg: The additional goals and transactions that you've imported will be "mixed" in to the overall reporting which can be confusing, but you will be able to see them broken out if you look under the Conversion Tracking section of of the new AdWords UI. You're able to manipulate the date range there and can see different conversion types (number of conversions and conversion rate) down to the keyword level.

June 22, 2009 9:26 AM

Chris Crompton said:

Only the first conversion to occur chronologically shows up in the AdWords interface as the 1-per-click Conversion. If more than one conversion goal happens for a given user, the "extra" conversions will show up as "many per click" conversions.

The conversion tracking report in AdWords will allow you to distinguish which conversion is which.

See this help center article for clarification:
http://adwords.google.com/support/bin/answer.py?answer=107055

June 22, 2009 10:26 AM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mehdi: I agree that it's extremely important to understand these differences (which we explain in detail here). People who decide to use this feature without understanding that traditional Conversion Tracking and Google Analytics work in completely different ways may certainly find themselves confused, but that's why we're trying to get the word out!

June 22, 2009 10:40 AM

Leigh said:

I loved your 50 Google Adwords tips webinar, but I missed the first half of it! Is it available in a recorded version?

June 24, 2009 12:14 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Leigh: Thank you! I’m sorry to hear that you missed part of the webinar. Unfortunately, we don't currently have a recorded version, but look for the opportunity to get all 50 tips on our website within a month.

June 24, 2009 12:51 PM

Jen said:

Maybe a stupid question, but:
is the other way round also possible?
Meaning, can I get to see Adwords conversions in Analytics? Perhaps next to the Goals column?
I think that would be very useful when examining in-depth stats, to see if your marketing theories actually correspond to the market reality.

July 1, 2009 12:11 PM

Diogenes Passos said:

Erin, Thanks for your time.

The post was great already, but the discussion on the comments were wonderful. I\xB4ve seen a lot of people confused about the different conversion rates on GA and Adwords.

July 1, 2009 2:55 PM

David said:

Remember that you have to enable the data sharing option to share data with other google products...

July 1, 2009 10:05 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Jen, Unfortunately, I don't believe there is a way to import your Google AdWords conversions into your Google Analytics account. However, you can create a goal in Google Analytics to report the same desired action that you are tracking with conversion tracking and then use that goal for your in depth reporting.

July 6, 2009 1:07 PM

Wayne said:

I will echo Erin's comment. It would be great to be able to view the adwords conversions and have that monetization info available inside analytics. My marketing orientated folks will happily pore over analytics data for ages but switch off very quickly in Adwords.

Sorry for the delayed post, I've been extremely slack in Google Reader over the last few weeks and only read the post today.

July 10, 2009 8:01 AM

Mike said:

Hi Erin --

So when I import a Google Analytics goal into AdWords Conversion Tracking, is AdWords going to drop a standard 30-day conversion cookie?

This seems to imply that it does (look at the second bullet):
http://adwords.google.com/support/bin/answer.py?hl=en&answer=86274

I just wonder if/how the Conversion Tracking data is represented in GA... specifically, is GA still only going to attribute a conversion's Traffic Source to the last referrer, or is it going to "honor" the Conversion Tracking 30-day cookie and count AdWords as the Traffic Source on a conversion?

August 6, 2009 12:08 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@Mike: The Google Analytics goals are reported using Google Analytics' system. AdWords goals are reported using AdWords' system. In other words, AdWords uses the 30-day cookie attributed to the day of the click. Google Analytics uses a 6-month+ cookie that attributes the conversion to the day of the conversion. You can check out Shawn Purtell's blog article that explains the difference for further clarification: http://www.roirevolution.com/blog/2007/06/adwords_conversion_tracker_or_google_analytics_whi.html

August 11, 2009 8:24 AM

Mike said:

@Erin Skinner: I understand the difference between the two, but it seems that when I add a GA goal into AW, that goal is now BOTH a GA goal AND an AW conversion. So the question is, regarding a conversion coming from AW (assuming the conversion did not take place on first visit), "if AW is counting any conversion within 30 days, does GA get that data and credit this conversion as being from AW traffic source (i.e., first touch), or does GA just look at the traffic source for the visit that produced the conversion (i.e., last touch, credited as something like direct traffic from a bookmark, etc.).

Another way of putting it: GA counts conversion from the last touch and AW counts conversion from first touch, but does adding a GA goal into AW result in GA being able to reflect AW conversions within the 30 day window?

I guess I can start testing this by comparing what AW says my number of conversions is and comparing that to what the number that GA gives for conversions from AW campaigns... but it would be nice if this were clearly outlined.

August 11, 2009 12:40 PM

Erin Ewasyshyn, Strategy Manager - Paid Search Marketing Author Profile Page said:

@ Mike: Importing goals from Google Analytics into AdWords does not change the way they are reported in either interface. It simply takes the exact number of conversions reported by Google Analytics and imports it directly into AdWords. Just like a copy and paste. The normal rules for Google Analytics conversion attribution still apply (most recent source overwrites original source, conversion is attributed to the day of the conversion and not the click, etc.) It can be confusing because they are two completely different tracking models now showing up in the same report, but that's currently the way it works.

August 18, 2009 11:16 AM

Lexi armany said:

Hi Erin,

I keep seeing
" Although this AdWords account is linked to an Analytics account, your AdWords login email address is not listed as a user on that Analytics account. Please contact the administrator of the Analytics account and request that they add you as a user to this Analytics account." while i try to connect my adwords to my GA. FYI, my email is an admin in the GA.

Will you help me with it, pls?

THX.

January 20, 2010 11:22 PM

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