The ROI Revolution BlogLatest Urchin Version 6.6 Ready and Available for Download!June 29, 2009Urchin has done it again! Version 6.6 is available for purchase, as an update to your already purchased license and for trial. Version 6.6 introduces some really great improvements to the software including:
New Reporting:
Permalink | Comments ( 1 ) | TrackBacks ( 0 ) Filed under: Urchin Software Posted by Kathy Scott, Marketing Manager at 2:15 PM AdWords Conversions: The One vs. Many-Per-Click BreakdownJune 25, 2009 There's a lot of confusion regarding Google's recent change to conversion metrics with the AdWords conversion tracker. Previously a "1" in the "Conversion" column would tell you there was at least one conversion that happened within 30 days of that date. You were happy with this limited knowledge.Messy and/or complex data was disguised as clean & simple data. The "1" was all you knew. If the user clicked an ad and purchased something, you'd see a "1." If the user bookmarked the page with the conversion tracking script and went back to it a week later, you'd still see a "1." If another purchase was made two weeks later, you'd still see a "1." Simple, right? In early April, Google exposed some of the potential mess to be more in line with the way conversions and transactions are tabulated in DoubleClick and other online ad platforms. They changed the name of "Conversions" to "Conversions (1-per-click)" and added a new metric called "Conversions (many-per-click)". While the 1-per-click conversion spot can only be filled once, the many-per-click conversions are incremented whenever any of your conversion scripts run within 30 days after a click. Under the new system, consider the following scenarios and what conversions would be tracked for each: Permalink | Comments ( 9 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Chris Crompton, PPC Specialist at 11:41 AM Calling Out All AdWords Newbies---Read AdWords Step by Step: A Guide to Building Successful AdWords Campaigns.June 24, 2009
This workbook is a simple, easy-to-understand, 35-page guide that maps out the process of setting up your very own AdWords campaign from start to finish. The book lays out in 3 fast chapters the processes of organizing your account, picking the right keywords, and writing targeted ads---all essential components to a successful AdWords campaign. Each chapter is then broken down into simple steps that any beginner would be able to understand, along with a section of key terms and a helpful worksheet at the end to guide you through the setup process of your account. First, let's start with the section on Organizing Your Account. This section really focuses on helping you, the advertiser, organize your campaign around your personal business goals, concentrating on one goal per campaign. After all, how could you hone in on a specific cost per conversion or certain ROI level for a campaign, if it had more than one goal? Permalink | Comments ( 6 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Matt Fritz, PPC Specialist at 5:22 PM Tie It All Together: Linking Google Analytics Goals With AdWordsJune 19, 2009
To be able to do this, you must first have your Google AdWords account linked with your Google Analytics account. Once that is set up, you just have to make a few clicks, and you're done. In the new user interface, you can find conversion tracking under the tools tab.
Permalink | Comments ( 20 ) | TrackBacks ( 0 ) Filed under: Analytics, Online Advertising Posted by Erin Skinner, PPC Specialist at 8:05 AM Have You Used Google's New Wonder Wheel?June 10, 2009A few weeks ago our agency received an update that Google released a new tool called Wonder Wheel. I could not help but conjure up all these funny images related to wheel of fortune. After a training session with our Google team, I realized that even with a funny name, this was a very powerful keyword tool. When a searcher types a query into Google a new Show Options link now appears Permalink | Comments ( 3 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Page Christenbury, PPC Specialist at 10:37 AM Power Using the New AdWords Interface, Part 2: Integrated Placement Performance ReportsJune 8, 2009
I covered in depth how the Search Query Report (SQR) could be used to capitalize on new keyword opportunities, previously hidden in the depths of the report center. I also covered how the new interface's integrated SQR makes finding money-hemorrhaging search queries you're matching on easier than ever to identify and exclude from your account. Today, I'll be covering the other advertising power tool provided to advertisers in the new interface, the Integrated Placement Performance Report (PPR). The SQR is only half of the equation for successful micromanagement of your AdWords account since it is only used on the search network. While most advertisers start their AdWords campaigns on the search network, many continue to neglect the content network. The AdWords content network can be the biggest and most profitable source of traffic for many accounts. As such, using the Placement Performance Report has given us the ability to see which content network websites (placements) our ads are showing on, as well as how they are performing. While we've had the ability to run PPRs in the AdWords report center for some time now, like the Search Query Report, Google has recognized its usefulness and integrated it into the interface for easier use. Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Ryan Hilliard, PPC Specialist at 5:45 PM Google AdWords Updates Editor to Version 7.5.1June 4, 2009
Additionally, the desktop-based keyword tool within Editor has been enhanced by creating a more robust capability in order to increase your presence on both Google's search and content networks. There are three main upgrades that come with updating Editor to version 7.5.1: Permalink | Comments ( 1 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Matt Fritz, PPC Specialist at 7:21 PM AdWords Increases Transparency of Search Query Performance ReportsJune 3, 2009
Being able to see these actual queries for your broad and phrase match keywords gives you the opportunity to add the queries that perform well as keywords to increase granularity, and find queries that are not converting and add them as negatives to cut the fat. The only catch was that some queries with very low volume were pooled together in a line item called, "other unique queries." The main issue was that although the queries contained in this grouping had low volume, some advertisers saw that collectively, "other unique queries" accounted for a significant portion of overall traffic. Needless to say, it's a bit frustrating to run a report for the sole purpose of gaining insight towards what users are typing when they click your ads, only to find that a decent percentage of the data is still hidden behind the curtain. Permalink | Comments ( 1 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Matt Siesing, PPC Specialist at 6:47 AM |
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