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Advanced Bid Management Tactics

May 5, 2009

Search Engine Land just published a new article of mine on AdWords bid management. In the article I put a new spin on tracking conversion values in AdWords. I also touch on the advantage of ad group level bid management.

Have a read if you want to learn more about how lifetime customer value can be recorded in AdWords and how to do "portfolio" bid management to make decisions on groups of low-volume keywords.

We've recorded a few more AdWords strategies and posted a six-minute video to help you get better results with your online advertising.

Posted by Chris Crompton, PPC Specialist at 4:40 PM

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Filed under: Online Advertising
Tagged as: Pay Per Click

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