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Top 5 Free PPC Tools
April 29, 2009
As I was conducting a live webinar recently on Google's New AdWords User Interface it dawned on me that there are thousands of AdWords users that are not using many (or any) of the free time saving tools available on the web.
Working at a ppc agency, we share new tools and techniques on a weekly basis. Individuals managing their own accounts are not as fortunate and do not get these insights.
I wanted to take a few minutes and highlight the top 5 tools (in my opinion) that all AdWords users should be taking advantage of. They are all free and could save you tons of time and money.
After reading the reviews add the links to your toolbar for quick easy access during your AdWords management.
I know we all have busy schedules so I've condensed my descriptions to include only the meat and potatoes of what each tool has to offer and why you would want to use it:
What it does: AdWords Editor is a free Google application that you download onto your desktop. It allows you to work offline and upload your changes when you are ready.
Why use it: Working offline to make huge account wide changes can be a great safety net. It allows you to check your work before posting changes. It also allows you to quickly navigate through your campaigns with zero time wasted waiting for pages to load. One final plus is that AdWords Editor will automatically catch any technical mistakes you have made and will not allow you to post before you correct them!
What it does: A free tool brought to you by Mike's Marketing Tools that quickly and easily changes a raw search term into one or all of Google's match types.
Why use it: Use this tool because no one needs to waste time manually adding quotations or brackets around keywords!
What it does: Quickly merge two or three lists of words.
Why use it: This quickly allows you to build out relevant keyword lists without opening Excel.
What it does: It's a one stop shop for all the resources that Google offers agencies and individual advertisers.
Why use it: Instead of having 50 bookmarks for Google's resources on your toolbar add this link to keep up with the latest tools and resources.
5.Visual Thesaurus
What it does: OK so this one is not 100% free but for $2.95 a month we decided it is close enough! Basically the visual thesaurus helps you find new synonyms while displaying them in a handy word map.
Why use it: This tool can be used for brainstorming keywords and writing new ads. We've all had writers block at one time or another and this tool helps alleviate this issue!
I guarantee that taking the time to familiarize yourself with each of these tools will definitely pay dividends. There are tons of other tools available out there and I encourage you to always be on the lookout for new ones!
By the way, if you want to access a video recording of the webinar I mentioned I did with our CEO and a special Google guest on Google's new AdWords interface, click here to watch the webinar.
We've recorded a few more AdWords strategies and posted a six-minute video to help you get better results with your online advertising.
Posted by Page Christenbury, PPC Specialist at 7:01 AM
Permalink | Comments ( 14 ) | TrackBacks ( 0 )
Filed under: Online Advertising
Tagged as: Pay Per Click
Comments
Adwords Editor and the Visual Thesaurus... my choice for some time now. Thanks for the short but sweet list.
April 30, 2009 10:02 PM
I'm glad to see the editor getting some good exposure lately. I've been using it for a while and I find it helps workflow - whether you're able to be online or not. It's a great tool and I'm constantly surprised that more people aren't using it.
If I commuted more this would be a life-saver.
May 4, 2009 12:37 PM
You can get the visual thesaurus for free at http://thesaurus.reference.com/
You have to scroll down to see it.
May 15, 2009 2:57 AM
Mike, the creator for the AdWords wrapper, has created a more feature filled keyword manipulating tool, called "Jumbo Keyword" which is pretty good. http://www.jumbokeyword.com/
Good to see AdWords Editor on the list - totally a must-have.
May 16, 2009 7:06 AM
Google Search results now has a tool called "wonder wheel", which is a great free visual thesaraus. click "show options" on google serp, its there on the bottom.
May 19, 2009 9:02 AM
This may be an obvious question but, is there a way to automate the submission process with dynamic text? I am working on a national campaign with over 10,000 ads! Punching in all that data seems insane!
July 3, 2009 8:19 AM
I really very appreciate your thoughts & information thanks for sharing great post..!!!
July 23, 2009 1:01 AM
Thanks for sharing the tools! Very resourceful indeed. What a great post!
October 27, 2009 5:51 PM
I like your article very much, it is really working as a guide for lots of users.Nice information.Thanks for sharing this useful information with us.I'll wait to try and use them.Keep blogging.Waiting for your new precious articles!
October 29, 2009 5:02 AM
I use Adwords Editor now for a couple of months and it works like a charme. The other tools you name I don't now but I sure give it a try. Thanks
January 2, 2010 3:35 PM
The AdWords Editor is without any doubt the best free PPC tool around. If you master it properly, you're in for some highly effective pay per click campaign management. The Keyword Combiner that you mention is also included in the AdWords Editor, only Google calls it the Keyword Multiplier.
January 21, 2010 10:07 AM
This collection of PPC tools is really great and I am happy to find many useful information here in the post that's simply great thanks for sharing it here.
Thanks for the post. It is true that unless we concentrate on the data then we really don't know how make effective use of our time and efforts.
April 30, 2009 10:40 AM