April 30, 2009

ROI Revolution will be hosting Google Analytics Seminars for Success June 10th and 11th in Miami, Florida.

Google Seminars for Success is officially sponsored by Google. You can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

Wednesday, June 10th will be the Introduction and User Training session which helps users explore and understand their data in Google Analytics. Bottom Line: Take this class if you want to learn how to use Google Analytics to improve the results from your website and marketing campaigns.

Thursday, June 11th will be the Advanced Technical Implementation session which covers installation and customization techniques to suit the needs of your business. Bottom Line: Take this class if you are the webmaster and need to learn how to install and optimally configure Google Analytics on your website and are comfortable with html and javascript.

--Location and Cost--

The seminar will be at the Embassy Suites Miami - International Airport.
The cost to attend the seminar is $499 each day or $998 for both days.
For attending a session you'll receive a $50 AdWords credit (so you'd receive $100 in AdWords credit for attending both sessions)

--Date & Agenda--

Wednesday, June 10th: Introduction and User Training

Thursday, June 11th: Advanced Technical Implementation

This session is designed to help users explore and understand their data in Google Analytics.

This session covers installation and customization techniques to suit the needs of your business.

Introduction to the Google Analytics Interface

- Google Analytics Features
- Parts of the Interface

Understanding Google Analytics Terms and Concepts

- Parts of a Visit
- Profiles
- Filters
- Goals and Funnels

Best Practices

- Data Types
- KPIs
- Segmenting Data
- Trends vs. Accuracy
- Testing

Visitor Reporting

- Overview Reports
- Visitor Information
- Visitor Interaction
- Ecommerce

Traffic Source Reporing

- Overview Reports
- Direct Traffic
- Referring Sites
- Organic Traffic
- Pay-Per-Click Traffic
- Custom Traffic Measurement

Other Marketing Reports

- Landing Pages
- Ads
- Advanced Segmentation
- Custom Reports

Testing with Google Analytics

- Scientific Method
- Setting Benchmarks
- Measuring Results

Audience Question & Answer will be taken all day throughout the session.

How Google Analytics Works

- Architecture and Google Analytics
- Drawing a Site Map

Profiles

- Creating Profiles
- Configuring Profiles
- Setting up Site Search

Adding Tracking Code to the Website

- The Basic Code
- Subdomain Tracking
- Multiple Domain Tracking
- Setting up Ecommerce
- Event Tracking

Goals and Funnels

- Creating a Goal
- Setting up a Funnel
- Regular Expressions
- Advanced Goal Setup

Filters

- Exclude Filters
- Include Filters
- Search and Replace
- Advanced Filters

Tagging Campaigns

- Online Campaigns
- Offline Campaigns

Advanced Tracking Methods

- Custom Tracking Parameters
- Custom Segmentation
- Changing Session Timeouts
- Nontraditional Ecommerce

Further Customizations

- Advanced Filters
- Javascript Workarounds

Additional Tools

- Google Website Optimizer
- FeedBurner
- Google Webmaster Tools
- 4Q/Kamplye
- Urchin

Audience Question & Answer will be taken all day throughout the session.

Don't miss this opportunity to learn how to best use and implement Google Analytics for your site!

Register now to save your seat for the June Google Analytics Seminar for Success in Miami, FL! You can register now in confidence, because even if you have to cancel for any reason, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

Interested in learning more about Google Analytics?
Attend our LIVE Google Analytics Seminars for Success training in Atlanta, GA Wednesday, April 14th, 2010 and Thursday, April 15th, 2010 or get the latest tips and tricks sent to you via our free, twice-monthly Google Analytics newsletter.

Posted by Kathy Scott, Product Marketing Manager at 9:20 AM

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