The ROI Revolution Blog

LIVE Google Analytics Training Event: June 10th-11th, 2009 in Miami, FL

April 30, 2009

ROI Revolution will be hosting Google Analytics Seminars for Success June 10th and 11th in Miami, Florida.

Google Seminars for Success is officially sponsored by Google. You can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

Wednesday, June 10th will be the Introduction and User Training session which helps users explore and understand their data in Google Analytics. Bottom Line: Take this class if you want to learn how to use Google Analytics to improve the results from your website and marketing campaigns.

Thursday, June 11th will be the Advanced Technical Implementation session which covers installation and customization techniques to suit the needs of your business. Bottom Line: Take this class if you are the webmaster and need to learn how to install and optimally configure Google Analytics on your website and are comfortable with html and javascript.

–Location and Cost–

  • The seminar will be at the Embassy Suites Miami – International Airport.
  • The cost to attend the seminar is $499 each day or $998 for both days.
  • For attending a session you’ll receive a $50 AdWords credit (so you’d receive $100 in AdWords credit for attending both sessions)

–Date & Agenda–

Wednesday, June 10th: Introduction and User Training

Thursday, June 11th: Advanced Technical Implementation

This session is designed to help users explore and understand their data in Google Analytics.

This session covers installation and customization techniques to suit the needs of your business.

  • Introduction to the Google Analytics Interface
  • Google Analytics Features
    – Parts of the Interface

  • Understanding Google Analytics Terms and Concepts
  • – Parts of a Visit
    – Profiles
    – Filters
    – Goals and Funnels

  • Best Practices
  • – Data Types
    – KPIs
    – Segmenting Data
    – Trends vs. Accuracy
    – Testing

  • Visitor Reporting
  • – Overview Reports
    – Visitor Information
    – Visitor Interaction
    – Ecommerce

  • Traffic Source Reporing
  • – Overview Reports
    – Direct Traffic
    – Referring Sites
    – Organic Traffic
    – Pay-Per-Click Traffic
    – Custom Traffic Measurement

  • Other Marketing Reports
  • – Landing Pages
    – Ads
    – Advanced Segmentation
    – Custom Reports

  • Testing with Google Analytics
  • – Scientific Method
    – Setting Benchmarks
    – Measuring Results

  • Audience Question & Answer will be taken all day throughout the session.
  • How Google Analytics Works
  • – Architecture and Google Analytics
    – Drawing a Site Map

  • Profiles
  • – Creating Profiles
    – Configuring Profiles
    – Setting up Site Search

  • Adding Tracking Code to the Website
  • – The Basic Code
    – Subdomain Tracking
    – Multiple Domain Tracking
    – Setting up Ecommerce
    – Event Tracking

  • Goals and Funnels
  • – Creating a Goal
    – Setting up a Funnel
    – Regular Expressions
    – Advanced Goal Setup

  • Filters
  • – Exclude Filters
    – Include Filters
    – Search and Replace
    – Advanced Filters

  • Tagging Campaigns
  • – Online Campaigns
    – Offline Campaigns

  • Advanced Tracking Methods
  • – Custom Tracking Parameters
    – Custom Segmentation
    – Changing Session Timeouts
    – Nontraditional Ecommerce

  • Further Customizations
  • – Advanced Filters
    – Javascript Workarounds

  • Additional Tools
  • Google Website Optimizer
    – FeedBurner
    Google Webmaster Tools
    – 4Q/Kamplye
    – Urchin

  • Audience Question & Answer will be taken all day throughout the session.

Don’t miss this opportunity to learn how to best use and implement Google Analytics for your site!

Register now to save your seat for the June Google Analytics Seminar for Success in Miami, FL! You can register now in confidence, because even if you have to cancel for any reason, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

Top 5 Free PPC Tools

April 29, 2009


As I was conducting a live webinar recently on Google’s New AdWords User Interface it dawned on me that there are thousands of AdWords users that are not using many (or any) of the free time saving tools available on the web.

Working at a ppc agency, we share new tools and techniques on a weekly basis. Individuals managing their own accounts are not as fortunate and do not get these insights.

I wanted to take a few minutes and highlight the top 5 tools (in my opinion) that all AdWords users should be taking advantage of. They are all free and could save you tons of time and money.

After reading the reviews add the links to your toolbar for quick easy access during your AdWords management.

I know we all have busy schedules so I’ve condensed my descriptions to include only the meat and potatoes of what each tool has to offer and why you would want to use it:

6 Tools You Can Use to Troubleshoot Google Analytics Yourself

April 17, 2009

It’s nice to be able to find the tools you need when you need them. It’s true for farmers and it’s true for web analysts. Even if you aren’t a web analyst, you have access to a lot of great tools on the web that can help you figure out if Google Analytics is working properly on your site. While my last article focused on tools you can use to get the most out of the reports in Google Analytics, this article is more for those of you that want to make sure that the data is right before it even gets there.


Bury your Google Analytics problems.

Read on for a list of 6 tools that you can use to find out for yourself what’s going on with Google Analytics.

Live Google Analytics Training Event in Miami, FL on June 10th-11th, 2009

April 1, 2009

To help you choose which Google Analytics Seminar for Success session is for you, I’ve broken down a few characteristics of the audience each session best matches up with below.

Shawn Purtell, above, teaches the Introduction Session.

Wednesday, June 10th is the Google Analytics Introduction and User Training.

You are most suited for this training if you meet any of the following bullets:

  • You are considering using Google Analytics and need an introduction.
  • You are new to an established Google Analytics account and need user training.
  • You are in a marketing role and you need to understand Google Analytics as a reporting tool.
  • You have a configured Google Analytics account already and need to better understand the reports.

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