Thursday, June 11th: Advanced Technical Implementation

This session is designed to help users explore and understand their data in Google Analytics.

This session covers installation and customization techniques to suit the needs of your business.

• Introduction to the Google Analytics Interface

- Google Analytics Features
- Parts of the Interface

• Understanding Google Analytics Terms and Concepts

- Parts of a Visit
- Profiles
- Filters
- Goals and Funnels

• Best Practices

- Data Types
- KPIs
- Segmenting Data
- Trends vs. Accuracy
- Testing

• Visitor Reporting

- Overview Reports
- Visitor Information
- Visitor Interaction
- Ecommerce

• Traffic Source Reporing

- Overview Reports
- Direct Traffic
- Referring Sites
- Organic Traffic
- Pay-Per-Click Traffic
- Custom Traffic Measurement

• Other Marketing Reports

- Landing Pages
- Ads
- Advanced Segmentation
- Custom Reports

• Testing with Google Analytics

- Scientific Method
- Setting Benchmarks
- Measuring Results

• Audience Question & Answer will be taken all day throughout the session.

• How Google Analytics Works

- Architecture and Google Analytics
- Drawing a Site Map

• Profiles

- Creating Profiles
- Configuring Profiles
- Setting up Site Search

• Adding Tracking Code to the Website

- The Basic Code
- Subdomain Tracking
- Multiple Domain Tracking
- Setting up Ecommerce
- Event Tracking

• Goals and Funnels

- Creating a Goal
- Setting up a Funnel
- Regular Expressions
- Advanced Goal Setup

• Filters

- Exclude Filters
- Include Filters
- Search and Replace
- Advanced Filters

• Tagging Campaigns

- Online Campaigns
- Offline Campaigns

• Advanced Tracking Methods

- Custom Tracking Parameters
- Custom Segmentation
- Changing Session Timeouts
- Nontraditional Ecommerce

• Further Customizations

- Advanced Filters
- Javascript Workarounds

• Additional Tools

- Google Website Optimizer
- FeedBurner
- Google Webmaster Tools
- 4Q/Kamplye
- Urchin

• Audience Question & Answer will be taken all day throughout the session.