The ROI Revolution BlogGoogle's New Interface Will Make Your Advertising Life EasierFebruary 24, 2009
The new interface is laid out much like AdWords Editor with a side panel that appears on the left of the screen where you can expand a campaign name, and it lists all of the ad groups. This makes it much easier for those of you constantly having to click into campaigns to find top ad groups---you can see your entire account's top ad groups, keywords, or placements without having to dig into multiple campaigns, making management much more efficient. Another great feature of the beta is that there is a graph on the campaigns tab graphing various metrics such as cost, cost/conversion, click-through-rate, clicks----well, you get my point, but it makes it easier to spot account trends like in the account snapshot. With the graph being above all of the campaigns and ad groups and changing with the date range, you can now easily spot positive or negative trends at a glance. Permalink | Comments ( 8 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Matt Fritz, PPC Specialist at 2:59 PM 2-Part Webinar Series: Mastering The Art Of Search Advertising With Author Richard StokesFebruary 12, 2009
A: A study conducted by the AdGooroo team, led by Richard Stokes, was designed to evaluate the percentage of time that an advertiser's ads actually showed up when their respective keywords were typed into Google. Stunningly, the results across several industries revealed that as much as 98% of Google advertisers' ads were generating impressions less than 20% of the time when their keywords were being searched on! The AdGooroo team learned that the ads of only a select few advertisers (less than 3%) showed more than 20% of the time when their respective keywords were searched on - and this trend was found in almost every industry they observed. Ad Coverage In A Nutshell Ad Coverage is one phrase used to define the percentage of ad impressions that you generate compared to the overall volume of available impressions on the Google Network. Google refers to Ad Coverage as your "Impression Share" and will tell you about it in the Campaign Performance Report, but they currently do not offer coverage data at the keyword level. Rich Will Be Sharing His Secrets About Ad Coverage - in Our 2-Part Webinar Series Permalink | Comments ( 3 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Ben Ronnenberg, PPC Specialist at 7:42 AM |
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If you advertise on Google AdWords and have not yet become a part of the new AdWords interface beta, you will soon get a chance to use this because eventually it will be available to everyone!
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