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November 30, 2008

Register Before Midnight on Tuesday, December 2nd To Save YOUR Seat For The Washington, DC Google Website Optimizer Seminar For Success!  

Over the past few Wednesdays we've been sharing a few tips on how to test with Google Website Optimizer. To get the full story on using Google Website Optimizer you'll want to attend the Google Website Optimizer Seminar for Success in Washington, DC, December 4th.

--Location and Cost--

• The seminar will be at the Hilton Alexandria Mark Center in Alexandria, Virginia.
• The cost to attend this one day seminar is $249.

--Agenda--

• 8:30 am to 9:00 am: Registration and Coffee
• 9:00 am to 9:20 am: Instructor's Introduction and Seminar Announcements
• 9:20 am to 10:40 am: Landing Page Principals
• Testing Basics
• Selecting a Test Page
• Developing Your Value Proposition
• 10:40 am to 11:00 am: Stretch Break
• 11:00 am to 12:00 pm: Landing Page Principals Continued
• Minimizing Friction and Combating Anxiety
• Design and Layout Principals
• 12:00 pm to 1:00 pm: Lunch Break
• 1:00 pm to 2:30 pm: A/B and Basic Testing
• Introduction to Google Website Optimizer
• Types of Testing
• A/B Testing Strategies
• Setting up an A/B Test (Live Demo)
• 2:30 pm to 2:50 pm: Stretch Break
• 2:50 pm to 4:45 pm: Multivariate and Advanced Testing
• Multivariate Experiments
• Setting up a Multivariate Experiment (Live Demo)
• How to Read Results
• Advanced Testing with Google Website Optimizer
• Advanced Tools and Techniques
• 4:45 pm to 5:00 pm: Closing Q&A
• Audience Question & Answer will be taken all day throughout the session.

Don't miss this opportunity to learn how to test your website and improve your website sales!