Home

Google AdWords™ PPC Ad Writing Guide PPC Free Video PPC Archived Webinars AdWords Training Course AdWords Strategy Session PPC Management Pricing

Google Analytics™ Analytics Support Plans Analytics Live Seminars Analytics Free Newsletter Analytics URL Builder Tool

Urchin Support Plans Buy Urchin 6 Online Upgrade to Urchin 6 Urchin 6 Free Trial Urchin 6 Free Webinar Urchin 6 FAQs Urchin 5 Info Urchin Reset

Blog

Careers

About Us

Contact

Blog Navigation

The ROI Revolution Blog

« September 2008 | October 2008 | November 2008 »

Website Optimizer Wednesdays - Optimize Your Call to Action!

October 28, 2008

Nothing is more frustrating when browsing a web site, than deciding to purchase the product and having to hunt around to find out how to purchase the product! This is something that many web designers overlook when making decisions about the layout and design of their site.

Always remember that the call to action is probably the most important aspect of your page. It's the action your want your visitor to take when they visit your site. It could be anything from purchasing a product to filling out a contact form or signing up for a newsletter. Here are a few quick tips to increasing your conversion rate just by changing a few things about your call to action.

Keep Reading »

Website Optimizer Wednesdays - Excluding Internal Traffic

October 22, 2008

Google Website Optimizer provides a handy preview tool that allows to check how your experiment pages will look before you start your test and while your test is running. Now there are some cases where the preview tool does not work.

While there is a manual way to preview tests even when the preview tool fails, there's nothing like being able to just go to the test and page and see that it's working, maybe even clearing your cookies a few times to see all the different variations.

To make sure that visits like these don't muddle up the results of your experiment, you should exclude yourself from the experiment. Here's how:

Keep Reading »

Google Analytics Report Enhancer Updates

October 21, 2008

BREAKING UPDATE! I had to make an update to the GAREnhancer Monday, March 9 at 10:00am ET due to recent interface changes. If the script is broken is broken for you, re-download the script and you should be all set.

I've decided to create a separate entry for some of the latest updates to the GAREnhancer Greasemonkey script. Most of these are just small things that can make your Google Analytics (and now Google Website Optimizer) life a little easier.

If you need the latest version of the GAREnhancer, click here.

The GAREnhancer is a Greasemonkey script. If you don't have Greasemonkey, you can get it by clicking here.

If you have no clue what the GAREnhancer does, you can read the original article by clicking here

Here's a quick summary of the most recent changes:

Keep Reading »

Tagging Business.com with Google Analytics: Creating Transparency For Relevance Match

October 20, 2008

If you have a Business.com account, you probably know that they do not offer a conversion tracking feature within their UI. If you're reading this blog and you have a Business.com account, you probably (hopefully!) have your Business.com keywords tagged with Google Analytics tagging.

We have recently taken over PPC account management for a client's Business.com account that was already created but not tagged. We have come up with a way to not only tag the account to find which keywords are worthwhile and which keywords are wasting money, but we can also create some transparency for Business.com's Relevance Match using Google Analytics.

Business.com describes relevance match as keywords that are similar and relevant to the keywords that you are already buying in a particular category, but are not those exact keywords. I would say it's similar to the way that Google uses their broad match feature. Within the listings or categories in your account, you will see the list of keywords you are buying and the phrase "relevance match" at the bottom of the list. Clicks and spend will be assigned to "relevance match," but there is no way to tell in the interface what the search terms were that Business.com deemed relevant enough to show your ad and cost you a click.

Keep Reading »

Tracking a Section with Google Analytics

October 16, 2008

If you've read Shawn's Article about tracking autoresponders, you know that Google Analytics' Site Search tool can be utilized to track secondary sources. Toward the end of this post I'll give you a way to use Site Search to track the effectiveness and value of a section, such as a blog section, as well as a page's contribution to conversion rate as a member of that section.

But first, a little background info:

If you've spent any time in the Google Analytics reports, you've probably noticed the $index field in the Top Content reports that somehow represents a page's relative worth. This field can be a great way to get an idea of a page's contribution to the success of your goals and ecommerce revenue.

But where do the numbers for $index even come from? If you click the question mark button next to $Index in the Top Content report, you will receive the following explanation:

"The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s)."

Now it turns out that there are a few subtleties that are not indicated by the definition. For starters, the formula is actually using unique pageviews rather than pageviews.

Second, if you look at the $index of a page and compare it to the Per Visit Goal Value or Per Visit Value of that page (depending on whether you have a lead gen site or an ecommerce site) after drilling down into the page and segmenting by source (or medium, or source/medium if you've installed my Greasemonkey script), chances are very good that the two values are relatively close, but certainly not equal.

Why is that? Here's why:

Keep Reading »

All Posts

« September 2008 | October 2008 | November 2008 »

© Copyright 2009 ROI Revolution. All Rights Reserved.