The ROI Revolution Blog

What's New with Google Website Optimizer?

September 15, 2008

disable2.pngLast month, Google announced the release of several new features for Google Website Optimizer. If you are new to Google Website Optimizer or are unsure of what it is, it's Google's free testing tool that allows you to test and optimize your website pages. To learn more about Google Website Optimizer check out the Google Website Optimizer blog.

Google Website Optimizer's newest features include:

Experiment Pruning - a feature that lets you disable one or more of the experiments that are running. For example, if you have an experiment that is performing very poorly, you now have the ability to prevent that combination from appearing to visitors for the duration of the experiment.

A/B Offline Validation - allows you to validate pages that may not be accessible online. This is also useful for those who are currently using the ga.js version of the Google Analytics Tracking Code along with their Google Website Optimizer experiments.

Reporting interface color updates - which prevent you from jumping to conclusions while looking at the report data. Previously the colors used in the reporting interface occasionally suggested that a combination was winning and often times people would end experiments before a sufficient amount of data had collected. The colors are now yellow until a clear confidence winner is found, and the colors become green for winning combinations or red for losing combinations.

To learn more useful tips plan on attending the Google Website Optimizer Seminar for Success in Washington DC on December 4th. This full day of training will encompass landing page principles, an intro to testing and advanced testing. Join us for the GWO Seminar for Success!

If our experiences with paid search have taught us anything, it's that deliberate keyword lists, tightly structured accounts, and proven ads are only half of the equation. Intuitive landing pages tested with Google Website Optimizer experiments are just as essential for profitable PPC results. Learn more about how we maximize ROI from the search to the finalized sale.

Comments

ryan said:

Thanks for the update. You mentioned the A/B Offline Validation is useful if running the ga.js version of the GA Tracking Code. Why is that?

September 18, 2008 3:18 PM

Shawn Purtell, Senior Web Analytics Engineer Author Profile Page said:

@Ryan:

If you are using ga.js, you'll need to change the way you implement Google Website Optimizer, and the validation doesn't recognize the newer code for some reason. You can use the offline validation as an easy way around this.

September 19, 2008 10:03 AM

ryan said:

Thanks for the update. You mentioned the A/B Offline Validation is useful if running the ga.js version of the GA Tracking Code. Why is that?

September 18, 2008 3:18 PM

Shawn Purtell, Senior Web Analytics Engineer Author Profile Page said:

@Ryan:

If you are using ga.js, you'll need to change the way you implement Google Website Optimizer, and the validation doesn't recognize the newer code for some reason. You can use the offline validation as an easy way around this.

September 19, 2008 10:03 AM

Post Your Comments

© 2002-2014 ROI Revolution, Inc. All rights reserved.