The ROI Revolution Blog

July 25, 2008

By now, most search marketers have at least heard of Google's new Enhanced Campaign option. It was taken out of Beta a few weeks ago, and now is available in all accounts. I wanted to take some time to go over the basics, discuss some misconceptions, and explain exactly how this affects your Google AdWords accounts.

So let's start with the basics.
What is an Enhanced Campaign? It's Google's way of meshing Placement Targeted content campaigns with Keyword Targeted content campaigns. While writing this article, I will assume you have separated out your Search and Content campaigns (AdWords 101.)

What's the big deal?
Many people are not aware that in traditional Placement Targeted campaigns, your ad can show ANWHERE on the sites that you target. This means that your ad is less likely to be shown at the 'moment of relevance.' Keyword Targeted content campaigns do this, but they target the entire content network. Advertisers wanted to do both: use keywords to target certain sites. Voila! Google gave us Enhanced Campaigns. Thank you Google!

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July 10, 2008

ROI Revolution is happy to announce our new home!

We settled into our brand new digs on June 30th, 2008. The new office will better fit our space needs and allow us to grow (we even have a real kitchen now, instead of a 'snack food closet'!). We are excited to welcome new team members soon to better serve demand. We're thrilled with the arrangement and are working on memorizing our new address and phone number.

If you want to get in touch with us, the new contact information is below:

Thank you for your continued readership over the years and don't hesitate to call with any questions regarding our ever evolving services!