The ROI Revolution BlogGoogle Analytics Report EnhancerJune 26, 2008UPDATE: You can read about the most recent updates to the GAREnhancer here, but the same script is available from both this post and the new one.
I'm about to tie all of these together. Introducing, the Google Analytics Report Enhancer!
Permalink | Comments ( 60 ) | TrackBacks ( 0 ) Filed under: Analytics Posted by Jeremy Aube, Web Analytics Engineer at 10:30 AM Yahoo Smart Start - A Handy Guide For Yahoo AdvertisersJune 24, 2008
Although Yahoo's blog claims that Yahoo Smart Start is a guide for beginners, I would say that the guide is definitely geared more to those who have some experience with pay-per-click advertising but are not experts. However, the guide would be extremely helpful to show to clients who were curious about the yahoo interface and wanted to understand what they were really getting into with advertising on Yahoo. The book walks you through the ten helpful chapters below.
Permalink | Comments ( 5 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Matt Fritz, PPC Specialist at 11:34 AM AdWords Editor Updates - Pay Attention!June 12, 2008
Each new version of AdWords Editor is accompanied by release notes, which I highly recommend reading. I will save you some time by highlighting the best, most beneficial updates from the latest version(AdWords Editor 6.0.) Append Keywords : This tool allows you to add a word/phrase to the beginning or end of any text within the account. I have found this VERY useful in creating local campaigns. Simply take a general campaign and append the city name to all keywords (then tweak the ad text of course.) It is also useful for adding offers to headlines, or changing display URLs. Get Recent Changes: There is a new option to include minimum bid changes. Before you had to re-download the entire account to get this data. This is very useful in accounts that have keywords that often go inactive. Also when you download this, the changes are highlighted so it is easy to spot the keywords that have recently gone inactive. Duplicate Keywords: Finding duplicate keywords is now easier! You can now quickly select all the duplicates that meet certain criteria. For example, you can choose to select all the duplicates with the lowest CTR, then delete them. This tool was always handy, but you had to delete the duplicates manually in order to keep keywords with the highest CTR. Drum roll please! Permalink | Comments ( 1 ) | TrackBacks ( 0 ) Filed under: Online Advertising Posted by Page Long, PPC Specialist & Sales Consultant at 9:36 PM Win a Chance To Beef Up Your Website Through the Website Workout Contest!June 5, 2008
Is your current website a couch potato and not exactly pulling its weight? Do you secretly wish there was some way to whip it into shape? Well, you are in luck! At the SMX Advanced conference in Seattle, Google announced the Website Workout contest to help businesses pump up their websites. Any U.S. business can enter to have a webpage optimized for free by Google's team of consultants to boost sales, sign-ups or leads. Interested businesses can enter the contest by visiting the Website Workout contest site, http://www.google.com/websiteoptimizer/workout. In the coming weeks, Google will select four of the businesses that enter. Using Google Website Optimizer, Google's free website-testing tool, the consultants will then work with the winners to test which combination of text, images, graphics and other content drives the most business. Of course you don't have to enter the contest to get started with Google Website Optimizer - ROI Revolution offers a free 6-Episode Video Course Guide to Google Website Optimizer! Permalink | Comments ( 0 ) | TrackBacks ( 0 ) Filed under: Website Optimization Posted by Kathy Scott, Marketing Manager at 12:06 AM New and Improved: Google AdWords Conversion Tracking by TypeJune 4, 2008
It's best practice to send a searcher to a landing page that has one clearly defined action that you would like them to take, say filling out a Contact Us form. But what happens when that Contact Us page links to another page on your site with a completely different desired action, say a newsletter sign up? If the searcher clicks on an ad that takes them to the Contact Us landing page but somehow moves over to the newsletter page and signs up there, you've still got a conversion reported for your Contact Us campaign. The problem is that it's the wrong type! Now, when you look in your Contact Us campaign, you think you're only generating leads for people raising their hands to be contacted, but you've actually got people who are just interested in reading your newsletter lumped in there as well. It can be very misleading. Google AdWords has created a way to track your conversions by type. Permalink | Comments ( 13 ) | TrackBacks ( 0 ) Filed under: Online Advertising, Online Advertising Posted by Erin Skinner, PPC Specialist at 12:40 PM |
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If you have ever wanted to pull your hair out over Yahoo's Search Marketing interface--I definitely have--than you know that the interface is not nearly as user-friendly as Google's. For those of you looking for a quick, go-to guide, I have just the one for you: 
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