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May 9, 2008

Segmenting by Source/Medium and other stories

By Jeremy Aube, Google Analytics Support Tech

segment by source/mediumHave you ever gone to segment the content detail of a page by source/medium, only to find that you can segment by source or medium, but not both? Well those days of frustration are over, thanks to a GreaseMonkey script I wrote just the other day.

Not only that, but you will also be able to segment by transaction, adgroup, and referral path anytime a segmenting opportunity comes up. Now you can see exactly which transactions are attributed to each source, medium, source/medium, keyword, campaign, new or returning visitors, and more. I'm sure everyone can think of some good uses for this.

To expand your segmenting abilities, first download the latest greasemonkey firefox add-on. Then download my script right here. You should be able to just click and install it if you already have the GreaseMonkey firefox add-on installed.

A couple notes here about the script:

1. If you segment by one of the fields, then try and segment by another field, you may find that your options are once again limited. To fix this, segment by "none" first and then you should get the additional fields back.
2. You can also segment by Product, Product SKU, and Product Category, but this may not work as well as anticipated. If that's the case, you can drill down into a product and segment by source/medium or whatever report you were looking at and see the data from the other direction.

If you've found this tool useful or if you have any suggestions for improvement, please leave a comment. Thanks!

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Posted by Jeremy Aube at 10:18 AM









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Comments

Amazing!!! This is the best Google Analytics enhancement I've ever seen. Especially the segmenting options for e-commerce metrics are very valuable.

Thanks.

Posted by: André Scholten at May 11, 2008 2:43 PM

@Andre: You're welcome! I'm glad you've found this to be useful.

Posted by: Jeremy Aube, Google Analytics Support Tech Author Profile Page at May 12, 2008 8:15 AM

Awesome greasemonkey script and thanks for sharing! I'm going to play with it right now. :)

Posted by: Kyle James at May 12, 2008 1:39 PM

@Kyle: Thanks! Let me know how it works out for you.

Posted by: Jeremy Aube, Google Analytics Support Tech Author Profile Page at May 12, 2008 2:11 PM

Thanks Jeremy - this is really great - have passed it around our team to use.

Posted by: Cheryl Hardy at May 12, 2008 8:29 PM

We were looking at using custom filters and exporting CSV files to see this type of information. This is a much better solution! Highly recommended.

Posted by: Philip Boyle at May 13, 2008 6:41 AM

@Cheryl: Excellent. I'm glad to hear that all of you can make use of it.

Posted by: Jeremy Aube, Google Analytics Support Tech Author Profile Page at May 13, 2008 8:22 AM

@Philip: Thanks for the recommendation! I'm happy to hear that you're able to get the data you need using this.

Posted by: Jeremy Aube, Google Analytics Support Tech Author Profile Page at May 13, 2008 8:27 AM

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