The ROI Revolution Blog

Main

Google Analytics Benchmarking in Beta

March 5, 2008

ScalesToday, Google announced new benchmarking functionality within Google Analytics. Combined with a new data-sharing option, this will allow Google Analytics users to compare their site's data against aggregate data from other sites in various industries. These two new features are in beta, but should begin to show up in all Google Analytics accounts throughout the day.


Click to enlarge

Also briefly mentioned was the unveiling of the Audio Ads integration, with an official blog post to come tomorrow.

For more information, check out the official announcement at the Google Analytics blog, the benchmarking FAQs, and the data-sharing FAQs.


Interested in learning more about Google Analytics?
Get the latest tips and tricks sent to you via our free, twice-monthly ROI Revolution newsletter. Or for customized help with Google Analytics implementation, check out our Support Plans. Here at ROI Revolution, we consider Google Analytics tracking essential for paid search, so it's included in our PPC Campaign Management service.

Comments

Bjorn van der Neut said:

the image is click able but the page behind or the image is error 404.

March 6, 2008 2:15 AM

martijn said:

your click to enlarge link is dead.

March 6, 2008 6:06 AM

Michael Harrison, Analytics and Optimization Specialist Author Profile Page said:

@Martijn and Bjorn: Duly noted, and fixed. Thanks for letting me know.

March 6, 2008 8:47 AM

Post Your Comments

Feedback Form