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Google Analytics Benchmarking in Beta

March 5, 2008

ScalesToday, Google announced new benchmarking functionality within Google Analytics. Combined with a new data-sharing option, this will allow Google Analytics users to compare their site's data against aggregate data from other sites in various industries. These two new features are in beta, but should begin to show up in all Google Analytics accounts throughout the day.


Click to enlarge

Also briefly mentioned was the unveiling of the Audio Ads integration, with an official blog post to come tomorrow.

For more information, check out the official announcement at the Google Analytics blog, the benchmarking FAQs, and the data-sharing FAQs.


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Comments

the image is click able but the page behind or the image is error 404.

Posted by: Bjorn van der Neut at March 6, 2008 2:15 AM

your click to enlarge link is dead.

Posted by: martijn at March 6, 2008 6:06 AM

@Martijn and Bjorn: Duly noted, and fixed. Thanks for letting me know.

Posted by: Michael Harrison, Google Analytics Support Tech Author Profile Page at March 6, 2008 8:47 AM

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