March 5, 2008
Google Analytics Benchmarking in Beta
Today, Google announced new benchmarking functionality within Google Analytics. Combined with a new data-sharing option, this will allow Google Analytics users to compare their site's data against aggregate data from other sites in various industries. These two new features are in beta, but should begin to show up in all Google Analytics accounts throughout the day.
Also briefly mentioned was the unveiling of the Audio Ads integration, with an official blog post to come tomorrow.
For more information, check out the official announcement at the Google Analytics blog, the benchmarking FAQs, and the data-sharing FAQs.
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