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January 10, 2008
PPC Summit in Dallas, Boston
If you are into PPC advertising in any way, shape or form, then very seriously consider attending the PPC Summit.
Like I've said before, this conference is arguably the most valuable conference for anyone in search marketing, as it's focus is 100% PPC advertising. The variety of tracks and presentations at any given time makes it easy to find something that you both need to learn and want to learn. Within each session, you can choose between keynote speeches, clinics, panel discussions and workshops, on three simultaneous levels: fundamental, advanced or advertiser-specific. Everyone is covered.
Attendees also have several opportunities to strike hands and hob-knob with industry experts from all sorts of companies and agencies. Historically, PPC Summit has brought in reps and marketers ranging from big-name companies (Google, Yahoo!, MSN, AOL, eBay, Amazon) to independent entrepreneurs to agency team members. Either way, you'll be surrounded by expertise, ideas and experience to draw upon from passionate PPC marketers.
Some of the tracks include:
- Setting Up and Optimizing Campaigns: The Checklist
- Large Advertiser/Agency/SEM Issues
- Expanding Search Engine Coverage to Smaller Engines
- Near and Far: Local & International Opportunities
- Strategy for Managing Yahoo!, Google & MSN Accounts
- The PPC/SEO Mix
- Contextual Targeting
- Tools You Can Use
- Managing Bids
- Writing & Testing Ad Copy
- Landing Page Testing and Tuning
- Conversion Strategies for e-Commerce & Lead Generation Sites
- Pay Per Call, Yahoo! Search Submit, Comparison Shopping Engines & Coupon Sites
Because our CEO, Timothy Seward, is a frequent speaker at the PPC Summit, the good folks putting it on are offering our readers a 10% discount from the registration fee. Plus, if you register for the conference before the dates below, you can subtract an additional $200 with the early bird discount. Sign up at the website and enter the promotion code ROI10.
Conference Details:
Visit www.ppcsummit.com for more info.
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