Website Optimizer Wednesdays – Google Website Optimizer and Google Analytics Renew Their Vows
More than a year and a half ago, my co-worker Shawn Purtell and I were on a red-eye flight to Raleigh. We had just spent two days at the Googleplex immersed in Google Analytics and Google Website Optimizer and our minds were reeling. While I tried unsuccessfully to get some much-needed sleep, Shawn kept going […]
Google Analytics Report Enhancer Updates
BREAKING UPDATE! I had to make an update to the GAREnhancer Monday, March 9 at 10:00am ET due to recent interface changes. If the script is broken is broken for you, re-download the script and you should be all set. I’ve decided to create a separate entry for some of the latest updates to the […]
Tracking a Section with Google Analytics
If you’ve read Shawn’s Article about tracking autoresponders, you know that Google Analytics’ Site Search tool can be utilized to track secondary sources. Toward the end of this post I’ll give you a way to use Site Search to track the effectiveness and value of a section, such as a blog section, as well as […]
What’s New with Google Website Optimizer?
Last month, Google announced the release of several new features for Google Website Optimizer. If you are new to Google Website Optimizer or are unsure of what it is, it’s Google’s free testing tool that allows you to test and optimize your website pages. To learn more about Google Website Optimizer check out the Google […]
Internal Site Search Reporting
Google Analytics provides you with a lot of information regarding the way visitors search to get to your site. What could be more important? Well, try asking yourself, “Are my visitors finding what they need once they get to my site?” This can actually be measured in several different ways, but one of the most […]
Time on Page and Time on Site – How Confident Are You?
Ah, Average Time on Page and Average Time on Site – what strange metrics. They sound so simple, but as I hope to point out in this article, both must be treated with caution. Due to the way Time on Page/Site are measured, there is a certain amount of error that goes along with […]
Google Analytics for Blogger in Private Beta
On Wednesday, Google announced that there will be a new Google Analytics interface for Blogger. Measure Map, which was acquired by Google in February of 2007, has already done quite a bit for Google Analytics, which had its interface completely revamped. It looks like now the team is applying some of its lessons from […]
Products and Keywords in Google Analytics
In Google Analytics, there are a couple different ways to match up the products you sell with the keywords that brought users to your site. The first method is already built right in to Google Analytics. All you need to do is look under the Ecommerce section of your Google Analytics profile and expand the […]
Google Analytics Keyword Sleuth vs Search Query Performance Report
If you’ve been following this blog, you’ve likely heard several references to the Google Analytics Keyword Sleuth that Michael Harrison wrote back in April of 2007. This is a tool that anyone in paid search should be using. Basically, it captures and displays an ongoing list of new keywords and phrases straight from your customer’s […]