Holiday PPC Preparation: You should have started yesterday!
The weeks between Halloween & Thanksgiving fly by so start preparing your paid search campaigns now to maximize on the biggest retail season of the year. According to comScore last year during the Holiday season consumers spent $24.4 billion online! That number alone should motivate you. During October and early November you should flesh out […]
PPC Summit: The One & Only PPC-Only Conference
If you’re serious about making your Pay Per Click Advertising (PPC) campaigns really shine, then don’t waste time or money attending generic, dime-a-dozen “online marketing” conferences. Here’s why: Most conferences offer a more general online marketing theme all bundled into one “jack of all trades” conference, with a few general PPC tracks if you’re lucky. […]
MSN AdCenter Labs – What a Surprise!
I recently attended the PPC Summit in Los Angeles where I interacted with online marketers from around the country. To my surprise, many of the presenters at the conference referenced MSN adCenter Labs. This is Microsoft’s website for testing new prototypes of tools they are currently developing. After returning from the conference, I decided to […]